Cross border sports power three hung lighting Aurora overtaking!

2016 is "13th Five-Year" at the beginning of the year, the national policies to stimulate, through spring bumper sporting events, LED lighting applications market size will become increasingly large, cross-border cooperation has become one of the hottest topics in LED lighting industry.

LED enterprise cross-border sports is nothing new, in the cross-border LED companies have been active in the stadium, a variety of sports events in the project. As early as 2008, one of the leading enterprises in the domestic lighting industry has become auroral recommended brand of the 2008 Beijing Olympic Games projects to the lighting design of high quality products, professional technology and perfect customer service service system, products are widely used in the National Stadium (Bird's Nest), the National Convention Center, the Olympic hockey field, more than and 10 Olympic venues, become the Olympic venue construction projects the largest domestic lighting brand.

This year, three male aurora is the extension of the development pattern to the sports field, signed a strategic cooperation with the Premier League giants Manchester City Football club. This means that the three male aurora will help top resources in the world of sports industry, embarked on a broader stage, delivering products and their brand philosophy to the international market.

Mitsuo Aurora chairman and general manager Zhang Yutao said that by Manchester City Football Club China District became the official partner of the opportunity, auroral hope to enhance the brand, and accelerate the expansion of overseas markets.

Football as the world's first movement, international concern. China has a huge demographic dividend, a large population base, strong spending power, the market covers a wide range, naturally become the world's largest sports market in the future.

Auroral confidence in Manchester, but in recent years, winning the Premiership Champions League semi-finals, still have strong support in the list.

Senior vice president, Asia Pacific Partnership Manchester director Mr Damian Willoughby said the Manchester City Football Club has become the first choice of three male Aurora official partner China area, because as China leading three male Aurora lighting solutions in the field of sports marketing achievements obvious to people. With auroral cooperation, Manchester China influence in the market will be further enhanced. At the same time, the club will also help the auroral gradually grow into global lighting brand.

In recent years, in the field of export three male aurora is gradually liberalized, increase the pace.

Auroral deputy general manager Chen Songhui, 2016 three male aurora will begin the layout of the market from four aspects. First, for a number of cross-border electricity supplier propaganda and promotion, at the same time in a number of domestic and foreign well-known professional lighting exhibition, understand the development trend of the local market; second, the further development of the agency business in emerging markets, increase brand awareness efforts; third, accredited professional foreign trade engineers to Australia, Malaysia, Dubai, Saudi Arabia, South Africa and other countries. The in-depth discussion and existing dealers; fourth, more sophisticated professional team division, covering all areas of publicity, promotion, sales, merchandising, design, customer service, to create a more mature professional foreign trade team.

In fact, in the LED lighting industry, sports marketing has gone through more than and 10 years, for many lighting companies, it is still a piece of meat and potatoes". Lehman photoelectric and other brands have entered the field of sports marketing, by feeling the stones across the river, get some valuable experience.

At present, more and more people pay attention to sports events, which provides a strong mass base for sports marketing. So, LED lighting companies should be based on an open mind, and the joint between enterprises, cross-border development, and the cooperation between the various enterprises in the online and offline channels.

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