Customer consumption into three or four, lighting store sales promotion

According to reports, found in France langon large retail store E.Leclerc, over the past few months, from the customer's consumption increased from 34% to 42%, the reason is their connection to the intelligent mobile phone equipped with Bluetooth function ceiling chandelier by app wireless.

The 800 LED lamps equipped with Bluetooth beacon, used for indoor positioning, can provide customers mobile phone transmission product information and location information.

A total of 771 customers using E.Leclerc applications, and then access the Internet of things (IoT) lighting system.

These customers have agreed to bind applications to E.Leclerc's "loyalty scheme", so the E.Leclerc can according to personal interest and buying habits tailored for specific information. Customers can also release the lack of the products in the store.

E.Leclerc classified the "high turnover" of a group of customers more than the previous year consumption of 34%, while another group of customers is off is consuming more than 42%.

E.Leclerc said it was satisfied with the results, not only to increase the income, and customer participation has improved, including the indoor positioning system can analyze customer behavior.

Store general manager Alain Lafforgue said, "here, our customers can experience a new way of shopping".

"Thanks to the virtual customer interaction, we begin to understand our customers and to learn more about their personal wishes. With this knowledge, we can improve the satisfaction, resulting in higher customer loyalty." (Editor: LED James)

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