Customers in front of you do you want?

How to make good use of the limited time and resources, and communicate effectively with potential customers?

Open body language

Now, people are walking through the booth, if no one to interact with them, they may go straight. You may not have thought that a small interaction, will get the attention of the other side of the role.

No sitting!

Sitting there, which means a big "No" to potential customers! "It sends the message to each other: I'm too lazy to get up and deal with you.

One day down, I believe that as exhibitors, your feet must be sour and painful. Visitors visit the hard floor one day, and his feet are no better than yours. In fact, in my opinion, in the exhibition, the booth should not configure the chair (unless reserved for visitors).

Face the aisle, relax, open your shoulders.

This position will make you look more affinity, you are not easy to ignore any one passing by. Body language should be open and active.

Don't hold your arms. The other person will understand that you are upset or angry. The wrong body language will give participants and visitors a silent communication barrier.

Always smile!

Suggestion: when we received the deportment training is too little, often subconsciously hold the arms, legs, eyes, shake down. At the show, ask your colleagues to monitor you at all times. As time goes by, you will be away from these bad little moves.

Say hello

We often have two ways to say hello:

One is to greet the visitors as they enter your booth;

The other is to greet the visitors in the channel.

For those who enter the booth, they can come in and say they want to know about your booth, and you need to pay close attention to their needs.

When I was participating companies to provide on-site consulting services in the exhibition, often see those without training participating exhibitors, aware of their surroundings without the guests into the booth, exhibitors are not found, the other can only stand there, the other is simply waste precious time.

Exhibitors need to stand as their home, he is the owner of the house, to be familiar with all the stalls, with the booth at the door to greet people, ask them what they need.

Some exhibitors like to scan the customer into the booth, looking for each other is a potential customer or peer clues. The people we call them "Badge Shark" (vivid metaphor: a mighty big shark, judging the prey identity according to the victim to wear badges color). This approach makes visitors feel offended.

Advice: you should openly to all the visitors greeted with generous natural eyes to communicate with them, don't treat. Hello, after the introduction of self, nature can be determined by the details of the identity of the other party. After friendly exchanges between the two sides, we can ask some questions to learn more about each other. Don't get around the back and forth.

Let the people stop

Some visitors will slow down as you go through your booth, while others will only have eye contact with you. In this case, you have a 4 second window.

Not everyone who passes your booth will go straight to your booth. This time you have to take action, you will be surprised to find that the role of a friendly hello so great.

Maximize the use of your data, visitors will often be presented with gifts or prizes to slow down their pace, interested in trying to understand what is in your booth.

It's important to note that at this time, your goal is not to sell, but to stop and talk to you. Avoid distracting the act with undue haste scare each other.

Rapid identification

At the show, you have a very limited time to communicate with visitors. So you need to be within a limited period of time, effectively identify what is your target customers. At the same time, pay attention to establish and maintain friendly relations with each other.

Treat visitors to the show, do not regard them as a business number, you should let them feel good communication with you.

Starting with the conversation, your goal is to learn more about their needs. You need to ask open-ended questions to get information. These open problems are 5W:What, When, Why, Where, and How. 5W questions can help you get more information from potential customers, so as to better respond to their demands.

Cross selling

Based on the size of the booth, the number of exhibitors, and your role in the show, you may encounter a guest who needs to communicate with other people in your company.

In this case, you should personally bring the guests past and formally introduce your colleagues, and your colleagues tell what is the needs of the guests, so that guests will no longer say again, guests can feel that you listened to his needs. Don't point your finger at your colleagues, and then ask the guest to look for him.