DELL China market share target 20% Lenovo will pick off

PC the world's largest manufacturer DELL said Thursday that the plan will be in the Chinese PC share doubled, up to 20%. In this connection to challenge the dominance of the market.

According to Reuters, according to IDC statistics show that DELL is currently in China's PC market share of 8.4%, the global share of $19%. DELL CEO Kevin - yesterday in Hongkong, said: China's PC market is developing rapidly, and now is our strategic point." But he did not disclose when to achieve the goal.

In recent years, both in China and the Japanese market, DELL through low prices and effective marketing tools, the development of these two regions is quite rapid. Through the new plant in Xiamen, DELL hopes to enhance the production of 2-3 times.

According to IDC data show that DELL is currently in the Asia Pacific region (excluding Japan) PC share of 9%, ranking in the top third. Lenovo ranked first, the market share of 19%, followed by HP.

Rawlins also said that Lenovo IBM- alliance did not change DELL's business strategy. He also added that the future of PC manufacturers will continue to engage in mergers and acquisitions strategy.

Earlier this year, DELL's focus on the Chinese market is mainly concentrated in the commercial market. But recently, the focus of DELL business has turned to low-end consumer market, such as the introduction of a $370 ($2999) cheap PC.