Decryption: the current situation and future trend of China's automotive lighting supply chain

As a large automobile consumption market, China's car ownership at the end of 2015 has reached 172 million and presents a rapid growth trend. It can be predicted that in the next few years China's demand for auto parts and after-sales service market will increase significantly, and the automobile lighting market also has great potential for development. However, at present, in the automotive lighting supply chain of China, the joint ventures and foreign companies have taken up most of the market share from devices, to modules and then to car lights, and the mainland Chinese manufacturers are still unable to compete with them. However, local enterprises in mainland China are also in a variety of ways to force the car lighting market. Device terminal: the local packaging enterprise dabble in the car LED, still installed at the end of the device, the current device suppliers take OSRAM, Lumileds and other major international plants as the dominant, most of the vehicle headlights are used. In addition, hundreds of millions of light, bright and so on are also actively expanding the market, mainly in the taillight and other areas to seize share. Because the vehicle factory usually requires high quality of product, technology and certification, the core technology of automobile lighting is relatively closed, so there are few domestic device manufacturers in the mainland of China. But China's major packaging enterprises are also trying to force the car lighting market in various ways, trying to gradually break the monopoly situation. Anne optoelectronic is a joint venture of San an optoelectronic and Chery in 2010. In July 2015, Anne optoelectronic signed a cooperation agreement with Beiqi silver Xiang, a subsidiary of Beiqi group, for the production of car lights and LED products for automobile applications, including taillights, signal lights and interior lamps. And Anne optoelectronic's share of the project is not less than 70%. In addition, the customers of Anne optoelectronic also include Chery, Beiqi Futian, Zhongtai and so on. The main business revenue of Anne optoelectronic in 2015 is 256 million yuan, and the main business revenue of the first half of 2016 is 216 million yuan. Hongli Zhi Hui entered the LED market of LED in 2013. The main products include the car signal lights and the front headlights, and some of the LED devices are used. At present, the main customers are still the foreign afterloading market, and have not yet cut into the whole vehicle supply chain. The signal in 2015 was 118 million yuan. In addition, other Chinese device manufacturers, such as Ruifeng, etc., are gradually developing the LED product line for car use, but they are still installed in the future, and the market share is small, and it will take some time to enter the pre installed market. Module end: mainland manufacturers and Taiwan manufacturers are feeding on the module end, and the larger local manufacturers in the Chinese mainland market are a few. BYD itself has a complete industrial chain, so the car lamp module in its brand model is produced independently. In addition, the full capital subsidiary of Shanghai sage industry, the full capital subsidiary of the flyer music company, Shanghai morning optoelectronic is also a larger local module manufacturer. In 2015, the revenue was about 602 million yuan, and the revenue of the first half of 2016 was close to 375 million yuan. However, what needs to be mentioned is that the flfe audio system announced in September this year that the company is going to transfer the 100% share of the company to the company holding shareholder, Shanghai Electronics (Group) Co., Ltd. with the price of 705 million yuan RMB. At present, all the products are set up in 2004. All the products are supplied to the original factory. The products are closely related to the larger car light factories, such as Guangzhou Stanley, Changzhou Da Mao Wei Ruike, Shanghai Magna Donnelly and so on. The products are used in FAW Volkswagen, Shanghai Volkswagen, FAW Audi and Shanghai general purpose. Guangzhou Honda and other brand cars. The main products include taillights, brake lights, fog lights, steering lights and interior lamp modules. In addition, the company also agent OSRAM car light bulb. In addition to this, the front loading market of the car lamp module in China is basically occupied by the Taiwan manufacturers. Among them, the largest and most active manufacturer is Li Qing. In 2015, the LED car lamp module was about 510 million yuan, of which 90% came from the Chinese mainland market. Li Qing was founded in 1999, and began to develop LED traffic light business in 2005, set up the production line of car light assembly in Taiwan, set up a factory in Shanghai in 2008, produce car LED module, and cut into the front loading market of mainland China. On September 2016, it was listed on the stock exchange of China's Taiwan stock exchange. The main customers of Li Qing are China's local car factory, joint venture and foreign car light factory, including Shanghai small, Guangzhou small, the Great Wall automobile, BYD and so on. In the last two years, the the Great Wall car has risen rapidly because of the SUV car sales, and the new car is full of LED day lights. Therefore, it has become the main revenue source of the Li Qing. It has occupied 40% of its revenue share, and the full series of car light modules of the Great Wall hover are all supplied by Li Qing. The LED module is used as a module of the LED module. The module of the small 40~50% is also provided for the Li Qing. Since 2016, the LED light module of Liqing gradually began to ship, and was supplied to Changan automobile and Chery Jaguar and other vehicle manufacturers through the light factory of Shanghai small and great Mau Wei Ruike and other car manufacturers for sale in the Chinese mainland market. In addition to Li and Qing, other Taiwan manufacturers, such as Opt and dun Yang, also pay more attention to the Chinese mainland market, actively expand the capacity, and cooperate with the local car factory's car light factory or the larger foreign car light factory to enter the Chinese car light supply chain. Car lamp end: the mainland car light factory tries to cut into the whole car supply chain in the light part of the car, and the largest share is also foreign or joint venture manufacturers such as small, HeLa, France, Stanley and so on. Most of these manufacturers have a joint venture relationship with SAIC and North steam lines, and the supply relationship is relatively fixed, so it is difficult to cut into the local car light factory. In spite of this, the Chinese car light factory is still actively looking for opportunities to enter, starting from the lower interior lamps of the technical doorway, gradually turning to fog lights, taillights and other applications, and finally developing high Maori headlights. At present, the largest local car light factory - Xingyu stock has successfully cut into the supply chain of FAW Volkswagen, FAW TOYOTA, Chery and other car factories, and the joint brand vehicle plant accounts for more than 70% of the sales revenue, and the former lighting market is close to 7%. Xingyu stock in 2015 revenue of 2 billion 468 million yuan, in the first half of 2016 revenue of 1 billion 550 million yuan. In addition to Xingyu stock, most of the local car light factories are still installed and modified in the future, with smaller size. But the headlights in Zhejiang, Zhejiang, Jiali, Nanning and other car lamps are also installed in the market, and they are directly involved in the synchronous development of the new models of the host plant. As a whole, the automobile lighting industry in China is still concentrated in the hands of a few international big factories, but the automobile lighting industry has become the focus of all enterprises with high gross profit and broad market potential. With the further breakthrough of technology and the continuous force of Chinese local manufacturers, the market monopoly situation is expected to be gradually broken. Mercedes Benz - Mercedes - Benz has recently launched a multi beam intelligent LED automobile headlight. The 84 independent LED lighting units can be adjusted according to different traffic conditions, as much as possible to reduce the probability of accidents caused by the lighting of car lights. The application of LED in the lights is becoming more and more extensive, in addition to the high-end joint venture models. The local brand cars in China are also actively promoting the use of LED lights. Although there are still interior lights, day lights and taillights, the popularity of the LED headlights is just around the corner. This trend provides an opportunity for Chinese local car light manufacturers to expand the market. At the same time, the enterprise should focus on the demand of the car factory, establish the cooperative relationship, follow the development process of the whole vehicle and carry on the R & D of the corresponding products, so as to occupy a place in the fierce competition market. According to the relevant standards of auto parts and components, the mainland local manufacturers want to make a good foundation in the light of the car light field. One may make a good foundation: one will take the TS16949 certification required for the manufacturing plant; the two will pass the AEC-Q100/101/200 specification on the end of the product; the three will pass the product through the ISO26262 Certification, the certification itself is for the vehicle verification, but if the manufacturer is to pass the product at the end of the product, it will increase the competitiveness. If they have these three conditions at the same time, start from the rear, and will have the opportunity to enter the market in the future.