Demand back temperature, in 2016 the mainland LED packaging market grew by 5%

Affected by the global economic environment, China's LED industry in 2015 the overall performance of the doldrums. TrendForce LEDinside of State Science and technology industry's brand LED (LED Chinese online) the latest "2016 China LED chip and packaging industry market report, 2015 China, LED packaging market size of $8 billion 800 million, an increase of only 2%.

LEDinside analyst Yu Bin said, 2016 back lighting manufacturers restocking demand came out, in which the LED chip manufacturers operating rate increase, the market showed signs of recovery. Upstream LED chip prices bottomed out, only a small number of manufacturers on the LED chip price increases, so the short term LED packaging prices will remain stable. However, due to the maturity of the LED industry into the industry, and due to technical upgrading, the market has been part of the backlight market size has begun to shrink. LEDinside estimated 2016 China LED packaging market size of $9 billion 300 million, an increase of 5%.

2015 lighting applications LED packaging market in mainland China is the main driving force for growth, however, the impact of economic downturn in Europe and the United States, the market demand is not as good as expected. Yu Bin pointed out that in 2015 China's total exports of LED lighting products $16 billion 400 million, an increase of 16%, compared with the year of 2014, the growth rate has slowed down significantly, 60%.

In the field of LED backlight, due to technical upgrading, the number of units required to reduce the number of LED, so that the Chinese mainland LED backlight market scale atrophy. In addition, in the field of display, although the small screen display is still showing growth, but because the scale is still small, to promote the limited market power.

LED packaging manufacturers in mainland China to enhance market share, the international LED manufacturers turn to differentiation strategy

2015 LED lighting manufacturers continue to bear the downward pressure on prices, forcing the packaging manufacturers also have to be due to price cuts, revenue was compressed, the international LED packaging manufacturers in mainland China revenue reached 10% year on year decline, the most serious impact. LED packaging manufacturers in mainland China, thanks to the success of the mainland lighting customers in China, Southeast Asia, India and other emerging markets, revenue rose contrarian, an increase of 7%. Taiwan manufacturers are stable, a decline of only 1%. Yu Bin said that the international and Taiwan LED manufacturers in mainland China marketing strategy has shifted to product or market differentiation, to avoid conflicts with China's LED manufacturers positive market.

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