Depth analysis: how to develop enterprises in Frankfurt Lighting Exhibition

Forecast: the development of the market determines the development of the exhibition, focusing on local advantages, China lighting enterprise more development space.

The Frankfurt lighting exhibition area reached 226293 square meters, the number of visitors reached 180000, there is a big increase than the last.

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Frankfurt lighting exhibition VS Guangzhou International Lighting Exhibition: two the same as the world lighting industry event, but there is a big difference in the exhibition location, service function, structure, and business exchanges exhibitors audience in many ways. We are from the Guangzhou international lighting exhibition organizers learned that the upcoming June Guangzhou exhibition at the full exhibition area of 130000 square meters, occupying 13 pavilions, 18% more than the previous exhibition, 15 years old this year, the exhibition organizers in the exhibition planning activities and invite the audience side invested enormous human and material resources, believe that this year the number of the audience than in previous years, there will be a great breakthrough. It seems that the world's two largest lighting show has a very good performance this year, thanks to the recovery of the global economy. However, we believe that with the rise of China's manufacturing industry as a whole, the good situation of the development of the Chinese market, based on China's Guangzhou International Lighting Exhibition in the future will catch up with the lighting exhibition in Frankfurt, germany. It is understood that the European market has stabilized, the development of enterprises have a "bigger, smaller trend of small, large enterprises gradually reach out to Chinese and Southeast Asia, the Guangzhou International Lighting Exhibition has become a springboard for the development of these large enterprises, the company should make full use of China. We predict: at present, China's lighting enterprises to participate in foreign exhibitions at the same time, pay attention to local advantages, there will be a better space for development and create a world famous brand opportunities.

China Museum grade in improving the gap but still exist

Display from the enterprise point of view, the Frankfurt Lighting Fair could feel the China show grades in ascension. Exhibitors more Chinese enterprises, booth image has also made progress, Chinese companies have a special booth. However, the gap still exists, the latest exhibition of foreign exhibits more professional advantages, after all, they have a more perfect system, more mature foundation. Foreign Museum in terms of corporate and product image publicity is more professional and more attention, whether it is the image of the staff or product placement. Moreover, the way the exhibits are more focused on the integration of other elements, such as the effect of the operation of lighting products to enhance the expression and persuasion, rather than simple product display and sales.

LED lighting design and products with over half of the country

Exhibits from the technical point of view, this exhibition, LED has become the mainstream, almost all exhibitors participated in the exhibition to launch LED products, like PHILPS, GE, OSRAM and other promotion efforts from the previous weak now widely, even some countries non lighting industry enterprises such as South Korea, and Japan's Toshiba LG Panasonic also to launch LED products, can be said that some international enterprises have begun to enter the LED industry to the attention of the industry, the degree of the increase. Overall this year's exhibition is almost LED of the world.

We also see some enterprises in the exhibition show is not only more comprehensive lamps, proposed energy-saving lighting system configuration, and combined with the design, technology and good products, improve the technological content of products.

Decorative lighting is not very fresh

From display categories, for professional lighting, decorative lighting exhibition lacks novelty. The whole exhibition in addition to lighting a great progress, the progress of building electrical is also great.