Dislocation? Disconnect? LED lighting channels how?

With the perfection and popularization of solid state lighting lighting technology to speed up the focus of competition in the lighting industry is moving in the channel construction and brand penetration transfer, as a key contributor to support lighting products to the market quickly, forcing the development and construction of lighting channels have diversified in the consumer's channel becomes a key part of the lighting industry industry development in the chain.

"The channel gets the world", to expand the channels of enterprises to accelerate the battle is not only a clear understanding of the development of the industry, but also embodies the tension between large enterprises competitive strength, but the lighting market seems to fall into the cycle of death, enterprises can not excessive investment, can only wait; while the market is dull, the index can only be used as reference.

According to the enterprises in the generous investment in the market, bold and dull dull consumption, it is inevitable that people can not help but sigh, lighting channels in the end how?

Transformation of the concept of business enterprises out of difficulties

In fact, in recent years, lighting enterprises to achieve fast entry into or LED lighting industry, a big acquisitions of high-quality resources lighting industry, a hiring manager is responsible for the occupation of LED lighting business, but lighting companies seem to start to overestimate its ability to channel operation and management.

Whether the traditional lighting or LED lighting, the main force of the channel is still the same number of dealers in the lighting business a paper announcement that the transformation of LED industry, whether the thought of its dealers still remain in the traditional marketing sense. Business enterprises in emerging industries on the understanding of the transition to become a barrier to hinder the deep-seated causes of the development of the channel.

Model dislocation is superficial Kung Fu

In addition to the above factors, the channel is trapped in the layout of the LED lighting bumpy road is an important reason for the difficulty is: marketing mode dislocation.

Part of the lighting business to promote their mature national channel network and diversified channel development strategy as a homely food, if the in-depth understanding of words, you will find the response and response to these so-called channel network in the face of market impact is fragile.

In a sense, the construction of domestic lighting enterprises in the market is still in the primary stage of market exploration, communication and interaction between channels and the integration of collaborative network system has not been established. This is the new product of the lighting business and some measures were not really landing, an important reason, mostly stuck in the part of the agents also, which is according to enterprises in the channel moves frequently, but rarely see a great in strength and impetus, the fundamental reason of the feedback down to earth.

In addition the performance of channel weak marketing mode is caused by dislocation enterprises in the expansion of LED lighting according to the related business, the management is not combined with the actual situation of LED products and the market, but the traditional channel business model to copy the lighting operation, at the same time in the product R & D and supply chain integration is also difficult to keep up with the pace of emerging markets. Lighting market has antibodies or immune, on the old model and the operation of the new industry as companies are still using the old marketing model, in the end is only a xiamang.

Summary

The development of LED lighting channels need to transport and maintenance, and channel construction and development requires enterprises as an antidote against the disease rather than bullying ". According to the enterprise and its "money" blind construction, it is better to think about how to smooth or rebuild the relationship between the enterprise and the channel, the right force to make the relationship between the two tend to be harmonious and harmonious.

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