Do not break through the bottleneck of SMEs will die?

According to the marketing strategy report, in recent years, the average life expectancy of the private enterprise is only 7.02 years old, among them, about 70% of business failures in the first 5 years, in the remaining enterprises, there are 70% business failures in the second 5 years.

Today, the world's top five hundred enterprises, many of them started from the small workshop. However, these companies are now able to develop their own business in the world, and the domestic small enterprises why not grow?

Careful analysis, it is not difficult to find, generally small businesses, have a lot of common problems. Is the so-called "Nishuixingzhou, go", the market is always in the survival of small enterprises, unable to break the bottleneck, will face a crisis of survival.

1 want to now, do not want the future, strategic goals too short

The strategic direction of small and medium-sized enterprises is determined by the business owners. The focus of the problem is that many founders in the creation of the enterprise, and did not seriously think about the future of the enterprise, most of them just consider making money.

In fact, a short-term profit is easy to do, it is difficult to be able to long-term business.

Now the majority of the situation is that we are only looking at the recent gains, but did not really look at the enterprise from a strategic perspective. Market change is rapid, if not long-term plan, sooner or later will be squeezed out of the market.

The boss should have a full range of planning for the business objectives, strategic vision and the realization of the resource conditions.

The enterprise wants to obtain the scale expansion, the boss will need to clear their business goals, their position in an industry in-depth analysis, and how to make the enterprise long-term future business, it is also the key to win the competition, rapid development.

2 employees are cost, "human" non "resources""

Most of the small and medium enterprises because of its small size, it is generally for the costs very seriously, to purchase computer equipment, small to buy a bottle of glue, will be involved in business spending, which makes small businesses is very careful in reckoning.

Of course, as the company's administrative expenses, this needs to be carefully treated, because do not spend the money is not squandering. But many small businesses are also very demanding for their employees.

There is a transportation company's marketing department official said that the treatment of their current marketing staff is not high. The marketing department organized a lot of marketing activities completed a large number of sales company was not what reward, every month of their marketing spending to find fault, but they never thought they were brought into the company's benefit.

A Beijing agent sales of electronic products enterprises, a total of only 4 people, employees do not have any benefits, even the Mid Autumn Festival this holiday, the boss even cakes are reluctant to send, when employees see their friends in other companies are bursting with happiness carrying moon cake, how to actively work?

3 people set up post, the system is not complete, the division of labor is not fine

There is a saying, "although the sparrow is small, the five internal organs," the implementation of the practice of enterprise management, refers to the enterprise, no matter how small, a relatively complete organizational structure is also needed.

Enterprises have a good organizational framework, can be through the establishment of appropriate standards for each position with the talent to make the best use.

Now many small businesses even a simple department setting chart and job descriptions are not, job setting depends on the boss's interest, the results become the person Shegang, a few people have a few jobs, if people go, jobs will disappear.

Because of the drawbacks of the establishment of enterprises that can not make all of the system can be active operation, because some organs are not, if faced with strong competition from the outside world, companies will be very passive.

Why McDonald dominated the fast food industry? Even a few seconds to bake a burger has a standard, so for the production of Hamburg, people can clearly know what features need to be.

Go back, businesses in the mechanism is not perfect, will inevitably become flexible enough so when in operation, so that enterprises in the same question again.

4 to the position, not to the power

Enterprise development to a certain extent, the boss will not be able to personally experience anything, all the size of the matter in his own hands, then the enterprise will need to grant the following decision.

A better way is to be placed under the authority of the Department Manager, so the boss just do a good job of a few people, the whole enterprise resources can be obtained by organic, of course, also including the boss can be a part of the shares to key employees, let everyone become a business community.

For authorization, some small enterprises reluctant to do, but the more prominent problem is that the boss does not rest assured to the Department Manager to do a lot of things, does not give the decision-making power, and finally became a department manager.

In fact, the representative of the delegation on behalf of the boss of the building of the middle class, but also a small business can not run well logo. Small businesses must admit to the healthy development of enterprises, the boss of "decentralization" is a big trend, clinging to his power on, the status quo of the boss, the outlook is not optimistic.

Of course, decentralization does not mean that 100%, which can provide a degree, old