Do not look at the use of a grilled PA LED lighting manufacturers price war play

With the LED technology to accelerate the update, LED lighting industry is constantly expanding, LED market price competition, businesses are more and more, even the international giant PHILPS joined the ranks of the "price war", whether the LED manufacturer "price war" is what started the future market competition in what way

Only sell 9.9 yuan, is not so simple

FSL, a dealer, said 9.98 yuan / branch of the light is to do during the promotion of the Asian sub show, and now the order amount of more than 3 thousand can also get.

Linsen lighting plastic and glass materials are aluminum tube two. Which glass material orders up to ten thousand or more, according to the wholesale price of energy-saving transformation of 9 yuan / branch to the goods.

From the OPPLE lighting dealers learned that the lamp 9.9 yuan is a dealer of argument, and needs 500 thousand pcs..

Visible, the so-called 9 yuan lamp is not the hands of consumers to get the price.

Price war, what they want

Yiguang lighting market director Liu Chen: the introduction of low-priced lamp motives vary, some enterprises because of the inevitable choice of business inertia make, some companies are engaged in the policy of appeasement, in others in the ignition. Of course, there are some enterprises can only follow the trend, in order to survive.

1, from the capital market: Lamp Linsen 9 yuan each, even if the loss of 5 yuan, but a year to sell 1 billion, also on the loss of 5 billion, but the market sales of the first to get the title, the stock rose value is likely to reach 10 billion;

2, from the consideration of subsidies: to achieve the top three markets, local governments to subsidize the influx of a lamp even if the price of subsidies is $9, may also have a profit of 1 to $2;

3, large-scale procurement, the price will be lower. And payment cycle, three months and six months of cash settlement cycle, at least 3%-8% of the proceeds, which is a huge gain.

Guangzhou Fuxin Han materials executive director He Mingdao: LED business as long as you know how to finance, can make the same price far exceeds the cost of the means to defeat the opponent. So, this is why our and FSL can do 9 yuan LED lamp, because they do not to do a lamp and lamp.

Xuyu photoelectric general manager Lin: fill in a price war in order to occupy the market, red performance in IPO, quanqian.

Dongguan City, general manager of the crown LED semiconductor lighting Co. Liao Yuzhu: this price is from the current technology and process for fozhao and Linsen, should still have a little profit, the premise must be sustained large orders. Coupled with the large market share of the advertising effect, the stock market capital of their feedback more. So this price will bring them great benefits!"

FSL deputy general manager Xie Qing: loss of business we will not do, FSL's bulbs, lamps and stents in the domestic sales scale is the largest, our cost advantage is obvious.

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