Domestic chip color TV listed Hisense 100 thousand scale can be profitable

Days ago, the reporter was informed that the first batch of the domestic chip TV line.

These TV sets produced by Hisense. This day, Hisense also formally hiview TV distribution in Qingdao, Liaoning, Guiyang, Zibo and Linyi, the country's five largest color TV production base, Hisense Group Chairman Zhou Houjian, President Yu Shumin personally for TV packing, so far, annual output of 73 million sets of Chinese TV all foreign history since the end of the chip.

Prior to June 26th, Hisense group in Beijing released the first piece of China's audio and video field of independent intellectual property rights, the industrialization of digital television processing chip - core. And earlier in May, Hisense has 2000 units of the directional test sales, market validation, the core technology and the quality of high-definition color TV completely pass.

Chip is a country's industrial food, but also the color TV "heart" - it determines the color TV function, performance. Without their own chips, they lost the power to decide the product, which is the root cause of the lack of differentiation in China's color TV industry.

According to Hisense conservative estimates, after the core of industrialization, the size of the 100 thousand can be profitable, Hisense plans to reach 1 million this year. After the industrialization of the chip, Hisense will try to produce manufacturers to technology patents over, the goal is to become China's largest chip supplier.

Experts, at present, the "hiview" about every piece of similar foreign products cheaper than 5 dollars, this advantage over China TV chip by foreign domination, and Hisense can enhance the procurement of raw materials in the "bargaining power", so as to Chinese enterprise purchase cost caused by the overall benefit.

Yu Shumin, President of Hisense acknowledged that the letter core also brought Hisense itself on the development speed, scale and technology upgrades on many challenges. Therefore, Hisense will increase investment in human and financial resources, speed up the research and development, actively counterparts at home and abroad to promote the product and system technology, and strive in a relatively short period of time in the number of a major breakthrough. Yu Shumin revealed that the Ministry of information industry to give full affirmation of the chip and said Hisense to help promote the chip in the country.

As chairman of Hisense Limited by Share Ltd, Yu Shumin also revealed that the group will "hiview" industrialization over the TV machine R & D and manufacturing sales industry in listed companies, in order to achieve the vertical link chip industry, improve the profitability of listed companies.

After the meeting, Hisense put the first batch of 100 core color TV donated to the distribution of the western region of the 30 Hisense hope primary school.