Domestic large screen LCD diving seven generation LCD screen production is the main reason

"Golden nine silver ten" color TV sales season has not yet come, flat-panel TV prices continued rapid growth and adjustment this year has begun to warm up, large screen LCD TV 40 inches above the price surge this year to become the protagonist. Recently, Hisense, Xia Xin, TCL's 40 inch, 42 inch LCD TV price adjustment, including Hisense Gome chain stores will be 42 inch LCD TV price reduced from the original 25000 yuan to 19999 yuan.

Analysis of the industry, other competitors, including foreign brands may be in the launch of new products at the same time to follow up the price, price war will be an important means of flat-panel TV business competition.

Large LCD TV into the price of the protagonist

"This is the Hisense LCD TV 40 inches above the price adjustment model, while the 32 inch, 37 Inch LCD TV prices have been close to the mainstream market prices, the recent price adjustment will not be large-scale product series." Liu Hongxin, deputy general manager of Hisense group marketing company told this reporter.

It is understood that, in the Hisense price, known as the seventh generation LCD screen Samsung pioneered the use of SONY production of Amoi has its more than 40 inch LCD TV prices sharply down, the highest decline in more than 6000 yuan, while the TCL also announced the price of its 40 inch LCD TV from 25998 yuan to 19998 yuan. SKYWORTH also revealed that the recent may also adjust the large screen LCD TV prices; and Changhong will soon start called "large-scale promotion of the heart with the translation", large screen LCD TV prices are said to be highly competitive.

Seven generation LCD screen production is the main reason

For this 40 inch LCD TV price adjustment of the main reasons, some experts pointed out that the production of the upper reaches of the seventh generation LCD screen production and cutting technology is the main reason for maturity.

Currently, Samsung - SONY, LG- PHILPS, SHARP has announced an increase of more than 7 generations of LCD screen input. Recently, SHARP announced that it has started to invest 150 billion yen for the production of glass substrates for the production of the next generation of liquid crystal panel plant, the production line plans to start in October 2006, the monthly production capacity of 15 thousand pieces of the film in. In addition, SHARP will also be introduced in 2007 the two phase of the production line, the monthly production capacity will increase to 30 thousand; while LG- PHILPS also recently invested in the construction of the 7.5 generation LCD panel production line, and that production will start in the first half of 2006; and the 7 generation of Samsung line soon launched the 7 generation LCD TV based on the technology of line.

Samsung Electronics vice president of Greater China Xu Qilie pointed out that with these 4 to 5 more than 7 generations of LCD screen production line built next year, the price of the 7 generation screen will be significantly reduced. The 40 inch LCD TV panels offer about $920-950, with the third quarter of this year, 40 inch panel shipments increased, is expected in the fourth quarter or the first quarter of next year the price is possible with 42 inch plasma TV flat.

LCD and plasma dispute intensified

When SHARP launched 42 inch LCD TV, it broke the traditional boundaries with plasma TV, the two sides in the large screen flat-panel TV competition inevitable. However, the price of 42 inch LCD TV for more than $30 thousand in the past, with the plasma mainstream price of -1.5 million compared to 10 thousand, obviously does not dominate, so the plasma is still dominated by large screen flat-panel tvs.

Hisense 40 inch LCD TV prices dropped to 16999 yuan now, and 42 inches of only 19999 yuan, while the 42 inch plasma is still the mainstream price of foreign brands in 15 thousand yuan, domestic brands in 10 thousand yuan, so the two sides spread from near the original 20 thousand yuan down to 2000-6000 yuan, a large LCD screen TV greatly improving competitiveness.

As the LCD panel gradually toward large-scale, and quickly cut into the 30-49 inch TV market, plasma TV is expected to shift the focus of the market to more than 50 inches of products. Analysis of the industry, from the current point of view, the field of large screen plasma in 40 inches above still has a price advantage, but also continue to cut prices, domestic brand 42 inch plasma price even only 6000 yuan, so that both sides of the competition will become the direct price competition.