Domestic war in the 07 quarter of the plate to capture the opportunity to increase the business

Watershed in 2007"

"Life can not be planned out, and then I know it is." This is the logic of "the ability to win is more important than you are in every race."."

In the China TV giant leader, there is such a person, although in the fierce competition in the industry, but always with a smile, calmly and open-minded, gentle, he is the general manager of a general demeanor Konka multimedia division Kuang Yubin.

Kuang Yubin, a native of Hunan, grew up with his parents in Yichun and grew up in Jiangxi. 1985 admitted to the Department of business administration, Zhongshan University. At that time, the work is difficult to find, in order to stay in Guangzhou, he went to the overseas Chinese secondary school finance and accounting teaching room. 3 years of teaching experience, exercise his eloquence.

1992, Kuang Yubin was introduced into Konka investment and development department. Before entering the overseas Chinese secondary school, I did not hear the 'overseas Chinese technical secondary school', before entering Konka, I have never heard of 'Konka', which may be fate." When it comes to this experience, Kuang Yubin some emotion, life can not be planned out, and then I know it is."

Let Kuang Yubin did not expect is that he will soon have the opportunity to play the game in the Konka, Konka participated in several major domestic production base layout. 1995, Kuang Yubin was transferred to Konka enterprise management department, do their own bank. 2001, Kuang Yubin began to take over the Konka color TV business.

From 2001 to date, China's color TV industry has experienced a large loss from the industry, to meet the critical transition period of digital TV, flat-panel TV business opportunities. Kuang Yubin led Konka color TV business, out of the quagmire of losses in the digital age to get a new life. Today, one of Kuang Yubin's most important task is to win the battle of the tablet".

Konka "balanced growth model"

The usual love reading historical biographies of Kuang Yubin, always so calm: "a person's life, can do a couple of things is not easy." He told reporters, this year he is doing one thing is nothing more than, in the picture tube (CRT) color TV and flat-panel TV to do a good job in the allocation of resources.

Kuang Yubin said that the current foreign brands have abandoned CRT color TV, so this is basically the world of Chinese enterprises. Now, the main battlefield of Chinese and foreign color TV enterprises, mainly including plasma (PDP) and liquid crystal (LCD), including flat-panel tvs.

In Chinese local TV brands, take on the flat-panel TV strategy is also different, such as Xoceco "Tokgo taste", give up first-tier cities CRT market, all flat-panel tv. The Konka, TCL, Changhong and other giants in the CRT battle to win the original, it is faced with the problem of how to coordinate the relationship between the tablet and CRT two fronts.

"CRT TV is based on the ground," Kuang Yubin said figuratively, due to the lack of competitors in the field of CRT, there is no war, so it is a stable rear, it can continue to support the operation of flat-panel tvs. At present, the global production of CRT TV companies are less and less, so overseas CRT orders in the increase. Sometimes, we are confused, these orders are still the next to put all the energy on the tablet, the final conclusion is that the balance must be good." Two fronts are required to maintain investment, as long as the proportion of investment in the flat plate continues to increase, while the proportion of investment in CRT continues to decrease, it will win.

Battle of the plate watershed in 2007"

Kuang Yubin admits, because the flat screen TV is a rapidly growing market, therefore, the input is often greater than the output. Because you want to win the future, now the key is not "save", but "market share", "save the market right to speak", "to make people feel that you are stronger than in flat areas is more important to make money".

Kuang Yubin said the analogy, flat-panel TV market brands like Internet Co, is making money, second tier brands will draw three line brand may lose money, "so we must first become a flat-panel TV brands."

Industry forecasts, this year, China's LCD TV market capacity of 800 thousand units, after 3 years, this number will grow by more than ten times in 2008 more than 8 million units. Kuang Yubin expressed his approval: This is a protracted war, the domestic market share of flat-panel TVs will fluctuate over the past two years, is expected in 2007 will be a watershed, the competitive landscape will stabilize."

Konka is now the focus of the tablet is still in the overseas, because the current market capacity of overseas LCD much higher than the domestic. The focus of the market is the first one in North America, two in europe. The North American market accounted for more than 70% of Konka's high-end LCD shipments."

Although Xoceco, Hisense this year in the domestic flat-panel TV market, the limelight greatly overshadowed the traditional color TV giant potential, Kuang Yu Bin still easy to.

"We have to wait. This is like a war, there must be defensive attack, not blind consumption of physical strength. We don't have to fight every battle. So, in the end, if we are not the first, but at least in the key battle podium." This is the logic of "the ability to win is more important than you are in every race."."

In the past to do the experience of strategic management, to Kuang Yubin the greatest gain is to know when the decisive moment." So, this year, Konka not shopping, but in the battle of the year, "we must not hesitate."

"Seize the key, let Jun play"

Kuang Yubin also knew that pure