Don't be cheap! Do you know the secret behind the price?

According to the light world reports, as the saying goes, not easy to buy more decoration to be careful, however, in a small series of lighting materials for many years of experience in the media industry, to tell you frankly, the decoration of the house to buy Lamps, remember not only cheaper.

Because, behind the price, you can never know the pain.

First, the lamps and lanterns products look the same

This is a bad business dedicated to many owners of the first chicken soup. Lighting industry, the appearance of the product looks like the same, China made a large copy of the lamp, do you think that everyone will not be the same? Today we have a new store, you can find the exact same in other stores tomorrow. At this point, many miscellaneous brand performance is the best.

Looks like the appearance, the price is high or low. So the spread, so that the number of smart owners psychological defense guns have utterly routed, surrender.

A lot of friends who are good at financial management on the floor, others and you are the same, he sold 500, but you have to sell the 800, you say that the brand is better, I also admit that you are more expensive than others, ah, ah!

Don't be silly.

I can tell you an industry fact:

Sell 500, perhaps only 100 of the cost, while the sale of the cost of $800 may be 500. This is the part that you can't see or touch. Excuse me, who is profiteering? Who makes you earn more than you? You will only think of what you sell 800 ah, and never go to sell the question of the 500, you rely on what to sell only 500 ah. Because in this way to ask, will appear stupid. In fact, you have to ask, it is more responsible for their own.

To give you more details:

In the confusion of small brands of small factory products, there are a lot of brands is the cost of 1 blocks of things, marked up to 10, and then give you a dozen of 50 percent off. But the regular manufacturers of the brand could cost $5, the price of 10 pieces, give you 30 percent off, you certainly think 30 percent off expensive, expensive, not justice. But at the moment, really did justice to hide in the side of laughter.

Smart owners friends, a product how to do low? There are 3 main points:

1 reduce production costs through large-scale production;

2 reduce the cost by reducing the cost of raw materials;

3 reduce other costs through management.

Ask you, there is no scale in the market of enterprises, the country on the 1 shop, the factory as small as the same brand shop, it can be achieved through large-scale production of low-cost purposes? It is only possible to reduce the cost of raw materials and reduce the cost of the other two.

Two, we do not advertise, we do not enter the mall, we do not have their high cost

This is a small brand to the majority of owners of the second spiritual chicken soup.

You listen, yeah! But why don't you ask them why they don't advertise, why not go to the mall?. Of course, you should be reminded that, in particular, those who entered the mall of small brands, but also rely on what to get a low price? It goes without saying that the original material with 10 yuan, he gave you a $5. 5 yuan behind the material, it may be your child, parents, wife and husband to pay for the cost of life.

I am delighted to one day a friend told me that she spent 890 to buy a set of lamps Sanshierting used, also said the businessman donated N excited LED spotlights, all lamps are LED, masks are imported aluminum.

I think, as long as all of the industry have a little common sense, will laugh, 890 yuan to buy the whole Home Furnishing lighting, we won't laugh at you cheated, we would laugh at the product boss should be much wayward.

Under the appearance of low prices, why always let the smart you vulnerable? Because of the low price of the idea of buying your psychological, rather than you can not afford to buy. So far, cheap materials, it is necessary to reduce the standard and reduce the value of the money must not be used to pit you.

Summary

Look the same behind, is not the same standards and conscience. Sometimes I worry about the consumer, behind the price, you can never know the pain - you spend money, but you can not buy the money may be your life.

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