Dongguan LED plant "electric shock", was threatened by agents

This year, more and more small and medium LED factory in Dongguan, the major electricity supplier platform to open flagship store, open up sales channels. But after a period of operation, many companies have found that, due to the different prices online and offline, online shop and online agents increasingly contradictory. Since the line is still the mainstream channels of LED companies, experts recommend that the LED industry to truly embrace the electricity supplier, you must establish a sense of brand, reasonable and dealer profits are divided into a unified online and offline prices.

LED enterprise: self built WeChat platform extension channel

With the LED lighting products gradually enter the mainstream lighting field, LED business channel and dadehuore. The focus on the production of automotive lighting Leisaiya photoelectric (located in Changping), this year also launched their own LED lighting products. In the face of our offline channels and chaotic competition, Leisaiya decided to specialize in online channel. According to Leisaiya photoelectric general manager Li Xueyong's plan, this year, the independent research and development of products will appear on the WeChat platform and business platform.

Located in Songshan Lake Yeston photoelectric lighting technology Co. Ltd. has a "shock" for more than a year. Yeston photoelectric chairman Wang Jiancheng told reporters, last year, Tmall's flagship store in Yingtong photoelectric online, then online sales has become an important channel for Yingtong photoelectric products. "Run for a year, the effect is very good. Wang Jiancheng said.

Dongguan electronic commerce association responsible person, "the data show that, through electronic business platform sales of LED products showed a significant upward trend, enterprises can use this platform to develop new sales channels, and large enterprises to achieve dislocation competition. "

Price fight: agents threaten to disrupt business

For a period of time after the operation of the electronic business platform, many companies have realized that if you do not deal with the interests of the online shop and offline channels, it will face great market risk and channel structure imbalance.

Because agents in the online inquiry to the company's products, the sales price is cheaper than the line 20%, which directly led to the dissatisfaction of the agency, and even threaten to interrupt the agency business. Dongguan, a company official admitted.

Dongguan, a person in charge of the company admitted that the biggest advantage of online channels is cheap, but the line is still the mainstream of the LED channel, which requires companies to balance the interests of online and offline agents.

Wang Jiancheng also empathy: to do online channels, you must have a dedicated team, but also to keep up with the service and management, which is not a small challenge for traditional enterprises. "

Experts suggest that the LED industry to truly embrace the electricity supplier, we must establish a sense of brand, reasonable and dealer profits are divided into a unified online and offline prices.