Dou Linping: Interpretation of the current LED lighting companies to deal with the road

Recently, Dou Linping, general secretary of the China Lighting society in the second decryption LED future technology and application (Shenzhen) seminar, made the current LED lighting companies to deal with the road, the keynote speech.

At the end of the meeting, with connecting means, combined with the characteristics of Dou Linping, Secretary General of the LED industry in 2015 the phenomenon and possible future development direction of the production capacity, technology, channels, intelligence, maintenance and other content, comprehensively expounded LED on current industry development of Ming enterprises to deal with the trick.

Sinus of the Secretary General pointed out that with the development of the LED industry, the rise of electricity supplier channels, Internet plus forward, and the whole environment of economic slowdown, the lighting industry penetration has been leap of improvement in this year. "However, lighting enterprise profit growth has suffered in Waterloo, we did not expect that, LED lighting products as a high-tech, green environmental protection products, in the country to vigorously promote the value, equivalent to Chinese cabbage. Combined with incandescent lamps, energy-saving lamps and other traditional lamps to maintain a high gross margin of twenty or thirty years, the Secretary General said that the low gross margin LED lighting products exceeded expectations.

Module standardization, effective cost control

The research and development of the development of LED lighting industry from industry enterprises took the lead in technology of LED lighting, traditional lighting companies accept passive development of LED, and in 2012 the rapid development, the number of enterprises with double LED lighting, and the output value of about five hundred billion is a fixed market capacity, thus resulting in a "monk Tang the less the lighting industry intense competition state. Disorderly competition, the quality of the decline, the elimination of enterprises, etc., become the norm of the entire lighting industry.

Cost control has become the primary factor for LED enterprises to survive. How to reduce costs, has become the focus of attention of lighting companies.

Secretary General believes that the standardization of the module is very necessary, because in the production process needs standardization, only to achieve standardization after the module can effectively reduce costs. Many LED enterprises nationwide, the realization of the difficulty of interchangeable standard modules is very large, but not impossible to achieve. Different from incandescent lamp, fluorescent lamp is limited by technology and appearance and other factors, LED has a small size, can be a single light-emitting advantages, can have any combination of advantages. "

Through the standardization of the module, and combined into different shapes, to show different appearance, on the one hand can effectively reduce costs, on the other hand is also convenient for later maintenance replacement. In addition, with the improvement of the quality of life, the development of society, lighting products also need to function, appearance and other aspects of the adjustment. The sinus of the Secretary General pointed out that the era of rapid development at the same time will shorten the length of use, is not to say that the decline in the quality of products, but consumers need to seek fresh items to meet the psychological needs of the focus on the appearance of the product.

Strengthen the standardization of modules, which can be regarded as one of the effective ways to face the current situation of LED industry, to seek survival and development.

Two, to strengthen the quality of products, seize the short-term market spring

CPI declined for 43 consecutive months, the government attaches great importance to the growth of GDP, indicating that the future of the lighting industry is doomed to wind and rain. This year, the average operating level of the major design institutes nationwide decreased by 30%, the downturn in the upper reaches of the industry will seriously affect the future of LED lighting industry. But fortunately, the country, and even the world's construction has accumulated hundreds of millions of dollars, more than a billion of the amount of lighting products, the next three to five years of LED lamps will replace the traditional lighting. According to the relevant data, LED bulbs and lamps from the first two years of the hundreds of thousands of monthly production to tens of millions of dollars this year, indicating that LED sales in the next few years there is still an upward trend. "In view of the current LED production capacity, product replacement cycle, sinus Secretary General expressed their views, but can be expected, the LED lamps occupy the entire market, because the LED lighting products that the advantages of long service life, the market will no longer be prosperous, will be a bleak winter. And this phenomenon will come in three to five years".

Before the arrival of the winter really, LED lighting companies need to strengthen product quality, quality price ratio, for the subsequent development to win more space.

Three, strengthen product intelligence technology, deal with the industry winter

Ten years ago, the mobile phone only limited to call, SMS, mobile phone users are more concerned with the life and call quality; after ten years, with the development of intelligent mobile phone accessories, response speed, function, pixel and appearance become a factor to consider more users, life has become a measure of no great importance.

Mobile phones can be said to be the most representative of the development of intelligent technology carrier, but I do not recommend the LED lighting industry in this much talked about intelligent technology. Dou secretary general said that the smart technology is not the strengths of the field of LED lighting, intelligent technology needs to meet changes in lighting, people-oriented, to meet the needs of different lighting scenarios. "I hope the intelligent lighting can be realized, medical, meteorology and other road safety monitoring, data collection and analysis, such as through the intelligent technology play the carrier of the street, to meet the lighting and effective monitoring of road traffic conditions. In addition, LED lamps also need to through intelligent technology, in order to achieve different time, weather and other scenarios of different lighting needs, in order to effectively reduce traffic accidents. At the same time, we can also by LED lighting products plant