Double 11 "globalization" impact on the price of the 80 billion lighting giants list

[LED] Chinese network today whether it is open the page, or come up with a mobile phone, even the chat window, you can't avoid the pavement and the keywords and guide page: half off, concessions, pre-sale, double 11. This means that the time of year, the temptation to spend a lot of money into the countdown time.

Shortly before the conference this year 11, in a speech with government representatives and consumers from 39 countries, Ma Yun, CEO Zhang Yong and Michael Evans international president stressed this year than last year to achieve a larger international double 11".

It is reported that the operation in 2014, Tmall in the double 11 to create the same day the transaction volume has reached 57 billion 100 million yuan, more than the previous year's $36 billion 200 million and more nearly 60%. From this year, Tmall, mogujie.com and other Jingdong, the electricity supplier for "double 11" pre investment, planning, and sale efforts, as long as the effort to maintain a growth rate of 60%, it will be safe for breakthrough target of 80 billion yuan.

In the lighting industry, 2014 Taobao and Tmall in the "double 11 day total sales of lighting products reached 450 million yuan last year, compared with nearly 40% growth if the predicted data, if we can achieve the target of 80 billion, then the data will be lighting electricity supplier data to a new high.

All along, the 11 are to discount discount to attract consumers, creating a large number of chop hand party". To this end, China LED network statistics LED lighting industry, a number of well-known enterprises for the sale price of the dual 11 advance to do a number of statistical comparison, in order to provide a reference for the evening of this evening's double 11 chop hand party reference.

From several lighting business statistics Tmall flagship store, many of which are strongly recommended intelligent dimming lighting products, in view of the cost and price and technical differences, price considerations biased, choose 2015 sales and price war to fight more serious is also very popular products of bulb, ceiling lamps and to compare the panel light.

LED bulb

Data source: Tmall China LED network statistics

LED ball bubble lamp has been the most serious price war hit the product, which appears to describe the most expensive price of Chinese cabbage cabbage, the bubble on the ball to sell...... Is not in the description of the price of the LED bubble is infinitely lower.

As a double 11 such activities, the price itself is a competitive weapon, so the price may be able to see some of the information you want to know.

From the previous sales point of view, a lot of attention is OPPLE lighting, PHILPS and sunshine, the price between 8-10 yuan, of which the most affordable price of PHILPS, which is also related to PHILPS's price policy this year. Whether it is the domestic market or foreign markets, PHILPS's determination to participate in the price war this year, no doubt.

LED ceiling lamp

Data source: Tmall China LED network statistics

LED ceiling lamp can be described as a necessary product for home lighting, but also a relatively large market demand for LED lighting products. In recent years, with the maturity of LED technology and the decline in prices, the price of dome light is all the way down. However, there are some differences between the ceiling bulb and bulb, because it is not only lighting and decoration, but also the appearance of the design is particularly important.

When the LED into the present stage, ceiling lamp with LED is no longer a factor to obtain high margin, but intelligence and design is the source of high margin. So for the appearance of similar products, the price gap is not great.

From the statistical data, even if the double 11, the price of each product is maintained between 170-200 yuan. For consumers who choose this product, more to see is the service. Although Tmall marked the cost of home installation, but the uneven, so no statistics. Just from the data can be seen, regardless of the domestic and foreign brand price gap seems to be getting smaller and smaller.

LED panel lamp

Data source: Tmall China LED network statistics

In recent years, LED panel lamp market demand continues to expand, the market has become increasingly popular, and its market share is rising. With the maturity of LED panel lamp technology, chip prices continue to standardize and decline, LED panel lamp prices have been from the initial few hundred dollars to 200 yuan. And on the statistical data, the price of LED panel lights can be as low as 100 yuan, but the high of $200.

Panel lamp price war, relative to the ceiling or a little better. But when the increasingly fierce market competition, the market ceiling lamp and bulb panel light toward the Red Sea, market profits will gradually decline, gradually close to the bulb of the situation, perhaps double 11 discount discount price in the future will be normal. (text / China LED network skavy)

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