"Double eleven" preheat is not really a bright spot?

[LED] Chinese network when it comes to the end of October, means that the electric start knife chop hand family is ready. With the double eleven brought about by rising transaction data, Ma and Alibaba will undoubtedly become the biggest winner in the war. This year's "double eleven" with the past what is the difference?

In early 13, Ali Hangzhou headquarters hall Ma led executives to convey All seats are occupied., this year "double eleven" signal -- online shopping Carnival will start to start. The globalization, the whole channel, the National Cultural Festival, is the Alibaba want to convey to the outside world this year, double 11 of the top three.

Along with the growth of Alibaba platform lighting electronic business platform, in this national Carnival seems to have tasted a lot of sweetness". According to LEDinside statistics, in 2014, double eleven victories, OPPLE lighting source and lighting a total of more than 80 million yuan in sales, refresh the record of $57 million in 2013. Xu looks Zhimakaihua steadily high trend, OPPLE lighting in bored people involved in the panic buying "".

As the last year accounted for more than 50% of the best-selling lamps and lanterns products, LED ceiling lamps become the first battlefield for the preparation of dual OPPLE battlefield. The original price of 4299 yuan LED ceiling lamp, the pre-sale price of only $999, as of October 21st, from the double eleven there are 20 days, the number of scheduled over 200.

The foreign lighting giant PHILPS also followed, double eleven pre-sale LED ceiling lamps are sold at a price of less than three times preheat. Chinese show more and more overseas consumer enthusiasm and consumption overseas (product) enthusiasm for Alibaba "three" goal seems to realize in another way.

In addition, NVC and beauty are also in the Tmall flagship store launched a pre-sale of LED lamps, Carnival national shopping in 20 days in order to grab some opportunities.

In the double eleven launch meeting, Ali related personnel revealed that consumers began to pay attention to the brand, the price is not as exciting as the original. However, the current domestic consumption habits, the loss sale is often more attractive than the XX brand new.

On the LED ceiling light, China LED network editor chose the lighting brand Tmall flagship store sales of the top ten products, as follows. Whether it is from the brand advantage or price advantage, OPPLE ranked first. 69 yuan LED ceiling sales far ahead, it seems the price is still the primary factor in consumer considerations.

In the major electricity supplier lighting flagship store, the price, sale and other words can still be seen everywhere: full X minus X, buy headlights to send a small lamp, limited discount. For example, the NVC single stand by 100 yuan, the top 50 buy a small gift, PHILPS sales price break, "shopping in the end". Whether the "pre-sale" or "shopping", means that the game between businesses began to enter the preheating stage.

Although Alibaba CEO Zhang Yong also stressed that the double 11 campaign he does not value specific sales figures. Really so? Every year constantly refresh the "double 11" turnover, stimulate the nerve mass at the same time, also make more and more businesses, buyers swarmed with huge sales figures, of course, not bad.

But the lighting companies, although many traditional brand transformation, emerging brands force electricity providers, but the stability of construction quality and platform of lighting products should be combined with the requirements of the "electric shock" altogether will make part of the business failed, lighting enterprises in "double eleven" not much profit, in order to properly with a slice, a good grasp of their own growth space is needed.

In the face of last year's turnover of 57 billion 100 million yuan, this year's chop hand family is to continue to join, as the number of building blocks, we wait and see. (text / China LED network lurena)

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