Energy subsidies favorable policies starting gun ring Chengdu LED enterprises is expected to lead the breakout

Arrangements from the State Council 2 billion 200 million yuan (the same below) financial funds to promote energy-saving lamps and LED lights, to promote the introduction of the use of LED lighting products in Guangdong province...... Since May, intensive industries will undoubtedly favorable to the plight of the LED lighting industry into a booster. Insiders said that a series of favorable policies means that the gun, LED lighting industry application is already knocking, the original attack, Chengdu LED enterprise applications market is expected to precede the coastal LED enterprises through the industry winter.

Export orders fell 30%

Chengdu industry dilemma to be solved

Similar to the development path of the photovoltaic industry, with the European debt crisis continues to spread, the U.S. economic recovery bumpy road, from the second half of last year, a large number of mainland LED lighting business orders fell. In May, the 111st session of the Canton Fair has just closed the signal, this year the mainland LED companies from Europe and the United States orders generally fell to 30%. In this context, Chengdu LED industry is also in trouble.

Due to living in the hinterland, the main domestic enterprises in Chengdu LED market, making this round of decline in external demand for local enterprises in Chengdu relatively limited impact. However, compared to a high degree of industrial agglomeration, industrial maturity of the eastern coastal areas, compared to the overall size of the local industry in Chengdu LED small, limited risk resistance. An unnamed industry sources, as early as the end of 2009, Sony light, Sichuan rainbow and other semiconductor lighting leading enterprises will hold together the establishment of the Chengdu semiconductor lighting industry alliance, "however, with some small and medium enterprises LED drained, at present only a small number of leading enterprises struggling".

For the way out of the Chengdu LED industry, the source said, to seize the domestic market will be the key to break through.

A number of heavy positive launch

Rong enterprises is expected to lead the winter

From the State Council arranged 2 billion 200 million yuan to promote energy-saving lamps and LED lights, to promote the introduction of the use of LED lighting products in Guangdong province...... Since May, intensive industries favorable to the plight of the LED lighting industry into a booster.

Despite the limited role of 2 billion 200 million yuan to promote subsidies, but it is a clear policy signal, that is, the LED industry in China has been the end of the application of the starting gun ring. Since entering in April, has been busy throughout the country to receive customers in Chengdu, Sony light source, chief engineer Luo Wenzheng obviously realized this change.

Luo Wenzheng said, with the LED core components of "chip" to achieve the basic localization in the last year, continue to reduce the cost for application of LED was dominated by the government project began to commercial diffusion, since Guangdong has been the introduction of LED lighting products in the specific implementation plan, means that the industry, market conditions are ripe, predictable is the next step in Shanghai, Fujian and Sichuan supporting policy is expected to be launched soon. "

Just as the introduction of the introduction of energy-saving lamps, with the size of the advantages of large enterprises will benefit from, with the gradual decline in product prices, small businesses can not follow up will be drained. Luo said, at present, the mainland LED, up to more than 4 thousand downstream enterprises, even the terminal application companies also more than 1000.

In Luo Wenzheng's view, the Chengdu local LED companies fell in this round of external demand shock has little effect on the main market, the original enterprises in Chengdu is expected to take the opportunity of the first application, the gun through the winter.

Promotion problem: the price is too high

"At present, one of the major factors hindering the large-scale application of LED lighting products is the price. "Adfaith management consulting partner Wang Danqing said that although the future, from the incandescent lamp, energy-saving lamp to LED lamp replacement will be the inevitable trend, but to rely solely on the municipal lighting engineering and large-scale commercial project promotion is not enough, only to start the LED to reduce the cost of large-scale civilian market.

According to his calculations, with the chip LED lights gradually realize localization, the future of domestic LED lamps to achieve 30% - 50% of the price decline is still at least two or three years, then it means that the civil market launch of the "window" open.

Promotion problems: lack of awareness

Wang Danqing stressed that how to change people's traditional policy guidance of cognitive also is particularly critical for individual families, LED how much energy saving lamps in the province can not, but LED lamps than ordinary lamps is about 3 times more expensive. Although with the use of LED lamp with long service life, the advantages of energy-saving lamps long flat calculation resulted in additional burden to consumers not to ordinary people, but the high cost of purchase can be crossed this ridge, is also a problem. "