Ensure that the profit margin of 100 billion light this year, the performance of the same industry

Billion light shareholders will be held today, chairman Ye Yinfu pointed out that the global LED industry is still showing the serious pile up in excess of requirement price competition, brand lighting terminal manufacturers price under severe pressure, LED lighting package vendor revenue first, plus the dollar appreciation, the global recession of LED value for the first time.

Billion light with strict cost control ability, and new product development continues uninterrupted, sailing in the blue ocean LED channel, but the 2015 revenue and net income fell 5.6% and 15.9%, EPS was 4.27 yuan, with 3 yuan cash dividend this year advance.

Among them, in 2015 consolidated revenues of 28 billion 870 million yuan, compared with the year 2014 consolidated revenue of $30 billion 570 million, a decline of 5.6%. After tax net profit of 1 billion 830 million yuan, compared with 2014 after tax net profit of $2 billion 180 million, a decline of 15.9%.

In 2016, Ye Yinfu said, although the consumption demand needs backlight application market slowed, but still increased contrarian billion light year Korean, Japanese TV brands, in the lighting part is benefited from the LED lighting products prices decline, rising market penetration, rapid growth is expected this year, shipments of components, LED lighting penetration rate of more than 5.

Ye Yinfu said that this year, the price of LED lighting is still under pressure, 100 million light through product development advantages and strict supply chain management, in order to ensure profit and gross margin, master lighting market opportunities.

In addition, billion light is also actively developing niche products, in the car with LED to start production in the second quarter, expand the scale of production, UV products also officially released into production, curing, disinfection application market, no visible product has been cut into the virtual reality and the use of things, helps to get rid of dropping the price pressure, operating performance this year is expected to be better than the industry.

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