Fight price is not as good as the fight mode LED screen business model has achieved remarkable results

The day before, the number of LED screen of listed companies before three quarter forecast to rise, confirms the broad development prospects of the industry. However, the increasing pressure of competition in the industry is an indisputable fact. Although the industry cake, but may not be a part of. Facing the homogenization of competition is more and more serious situation, some enterprises have taken the price war strategy; development ideas change to Lehman photoelectric, photoelectric Riyadh, as the representative of the enterprise, and actively explore new modes of operation, price as a fight mode, become a new way of LED display enterprises.

LED screen enterprises to explore a new model of operation overview

In recent years, China's cultural and creative industries flourished, in order to meet the basic needs of the basic necessities of life, people's demand for spiritual food is also growing. The development of cultural industries in major cities, but also led to the development of related industries, many of the LED screen is the tide of the beneficiaries.

In early June 2011, Lehman photoelectric Association Chinese become strategic partners, later became the official sponsor of the 2012 to 2016 season Chinese Super Football League, and become a strategic partner in 2012 to 2016 Chinese football association. In July 2012, Lehman was founded in Shenzhen Lehman Culture Media Investment Co., ltd.. In 2014, Lehman photoelectric and in a football league club sponsored 10 signed cooperation agreement, and to join the League open CRE securities sales business interests. Since this year, Lehman photoelectric to Dallas capital, becoming the 2015 season in a league club official sponsor "; hand Huifa food, shine landing Super Football League; international Champions Cup in hand, lit the 2015 world's top football feast; also recently set up a sports industry mergers and acquisitions fund changed its name to" Lehman shares ", trying to the establishment of industrial structure both LED and sports marketing.

The photoelectric screen is LED enterprises to develop cultural industry pioneer. In October 2012, the establishment of a wholly-owned subsidiary of the photoelectric linkage culture in Beijing (Beijing) Co. Ltd., will extend the service to the advertising industry, the city outdoor LED large screen digital media advertising business, intends to build a wide national coverage of the city landmark ad network, to provide integrated solutions for outdoor communication cross domain, cross for customers. In November 2013, $860 million acquisition of the photoelectric time-sharing media, the structure of the main business from manufacturing based LED manufacturing into both LED manufacturing and outdoor media operators, so as to realize the industrial structure of the second industry to the third industry extension. In September 2014, the photoelectric acquisition of Shanghai Youtuo The Pr People Consultancy Limited, accelerating into the cultural and media sector.

This year, LED screen enterprises in exploring new modes of operation to blossom. In January 4th, leyard optoelectronic announced plans to buy 100% stake in Guangzhou laford cultural Polytron Technologies Inc and Beijing jinlixiang Cai Yi Technology Co., Ltd. 100% stake. Abison this year has also been working to build a global operating system and try to display the hotel business model. In the display hotel operations, Abison has signed a total of 150 hotels, received a total rental income of $1 million 285 thousand. Yishida, a photoelectric LED screen enterprises have emerged in the global cultural market. LED screen yishida stage rental for five consecutive years of global sales, casting many classic cases, the wind swept the world "good sound" music variety show, Holland good voice, voice of Argentina and other countries show good sound stage. This year, a large number of auto show, theatrical events and other high-end exhibition caused widespread concern in the industry.

The characteristics of the new model of LED screen business operation

LED screen business pioneers who have created a lot of vivid examples in the operation of the new model. Throughout these examples, the operation of a variety of new models, the whole can be interpreted from the two aspects of cooperation, the application of the site.

On the one hand, from the point of view of cooperation, LED screen operation of the new model of leasing, sharing, mergers and acquisitions and other types.

On the other hand, from the application point of view, the potential to create a new model of LED screen operation endless.

LED display because of its high cost, expensive, take the high-end route may be a viable entry. With the reduction in the price of LED display, the application will continue to expand, then the application is not impossible for ordinary users, which depends on the LED screen enterprises to improve the level of technology, cost reduction and marketing. LED screen should be used for the cultural industry is also facing a lot of technical problems, such as small spacing and low brightness high ash, fine quality, environmental health, intelligent wireless and other aspects need to do more perfect.

In addition, LED screen enterprises involved in the culture industry need careful industry planning, to prevent possible industry risk, requires companies to have a relatively strong economic base and capital backing, the industry experienced personnel, as well as the fast ability of handling crisis. If is the acquisition of cultural enterprises, merger integration is not only a simple 1+1, but to achieve complementarity; should co-ordinate the planning, integration of resources to actively carry out the industrial chain, the business structure has been optimized to further expand the source of profit, reduce business risk.

Optimistic about the domestic cultural industry has a huge market potential. According to estimates, by 2020, urban and rural China actual cultural consumption will reach 29460 yuan, and the current cultural industry supply scale is 21000 yuan, that is to say, by 2020 China's cultural industry market reached 846 billion yuan. Freya Lim, deputy general manager of Shenzhen stock exchange, also said that the contribution rate of China's cultural industry to the national economy