Fix LED customers not by bluffing! Remember eight sales skills

Selling words is to convince the technology, the salesman through information transmission, so that the other side to change the process of view. How can we let the other side change attitude? The most effective way is to seize the psychological needs of the other side, the use of psychological needs to develop a Persuasive Strategy to change his attitude. On the level of human needs and needs, you can refer to Maslow's hierarchy of needs.

The task of selling words is actually to promote a symbolic way to meet the psychological needs of people, this demand is often implicit subconscious. The selling skill is aimed at persuading the object of the subconscious, the subconscious into a power. So you know in fact sell beer selling culture, selling Coca-Cola actually sell is dynamic and authentic, sell tickets, insurance is sold in the future expectations. Consumer behavior, consumer behavior depends largely on the hidden in their psychological needs, and the sales technique and combine these psychological needs, will impress them, let them change the attitude.

The first big selling words: Security

People always take advantage of the advantages and disadvantages, the inner sense of security is the most basic psychological needs, with a sense of security to convince customers is the most commonly used word of mouth.

Security is the opposite of fear, if the security can not move the customer, then you may wish to scare him with fear. Sell children LED lamp, said, do not let the child's eyes become short-sighted, is a kind of scare. Scare may be the most effective word of mouth.

Second selling words: value

Everyone wants their personal value to be recognized. Wenchuan earthquake, there is a beggar to donate to the disaster area, in addition to good hearted, I am afraid that there is a hope that the social recognition of the subconscious. Grasp the sense of value, is also a key.

"After the equipment used, the work efficiency will be greatly improved, which shows you the equipment department director of discerning eye. "

Sell Restaurant chandelier "when her husband dragged his exhausted body back, he longed to eat a meal when the wife will be beautiful enough to feast the eyes, color to red light chandelier, well prepared meal, your husband, how happy? "

Third selling words: self satisfaction

Self satisfaction is a higher level of personal value than the needs, I have not only the value of their own style and characteristics. This is also a persuasive argument often used in marketing.

Sell ceiling lamp: "this LED geometric creative ceiling lamp is not only good performance, not hurt the eye, but the shape is very unique, creative, very suitable for you who have artistic sense. "

The director of the Department of equipment, you can say: "this equipment after use, can save twenty thousand yuan within a year, and will greatly improve the efficiency, the boss and colleagues will praise you the equipment department director is really good ah. "

Fourth selling words: love affection

Needless to say, love is the greatest human needs and desires, it should be persuasive selling words. Do you know who is the main audience in boxing in the west? According to the survey is the elderly women, do not think that the elderly do not need love. But to love to persuade the point about the strategy, not very straightforward to tell the other women, especially when you are a young man but not for the other side pumping, is to find the boyfriend, the! We can't save you. To be good at using language from the other side of the imagination, such as selling the bedroom fun night light, you can say to her: "every husband's birthday, create a romantic two world with red candles and flowers, to dress up the bedroom light beautiful enough to feast the eyes, just perfect, it will be a happy feeling. "Well, stop (continue smoking is to find that his wife), imagine. You can say that such sales, she still do not buy, tell me, I despise her with you.

Pro emotion is another point of persuasion selling words, everyone needs a sense of kinship.

Fifth selling words: dominance

My life I call the shots, everyone wants to show their own right to control. This is not only a sense of their own life, but also a sense of confidence and security of life. This is a kind of implicit demand, but also the persuasive point of selling words. In many cases, people's sense of power is shown in the domination of wealth.

Sixth words: in the sense of sales

This is a more advanced psychological needs, especially for some achievements, and has experienced ups and downs in the sense of the middle-aged man, is a pursuit of their. For them, this is a very good selling word. This is a more difficult to grasp the psychological needs, it is the kind of experience after the bustling is the vicissitudes of life after recover the original simplicity, ease of mind. For example, you can sell crystal lamp, said: this crystal lamp is not expensive, but the style is unique, especially its elegant appearance and simple, full of introverted, is suitable for you to experience the wind and rain in the installation of others.

The first seven selling words: sense of belonging

Everyone should have a sense of belonging, otherwise the heart may be indefinite. Who am I? What is my group? Which group should I belong to? This is everyone's life to understand. As a result, there are a number of successful people, fashion youth, housewives, petty bourgeoisie and many other labels. And each label