Flat era is not the advent of domestic brands in the early price cuts

Tablet era is not coming ahead

Traditional color TV sales season has not yet come, manufacturers and businesses have been unable to bear loneliness, once again set off a price war. Some domestic brands 42 inch plasma TV prices fell to about $6000, 40 inches, 37 inches LCD TV also fell below $20 thousand and $10 thousand mark. 42 inch plasma flat-panel TV, 37 Inch LCD the two mainstream consumer living room size, the price fell to the average consumer psychological price, really let some media excitement: flat-panel TV ahead of the arrival of the era of civilians!

Is the era of flat-panel TV really ahead of time? Let's take a look at the following numbers: zaino statistical data of two commercial market research company to provide comprehensive, the PRC, last year China's color TV sales of about 33 million units, while flat-panel TV is about 600 thousand ~ 700 thousand.

According to optimistic estimates two market research company, this year, flat-panel TV sales will not exceed 2 million units, while the annual domestic color TV sales are stable at about 33 million - 35 million units, flat-panel TV sales accounted for the entire TV sales from 5% to 6%. From this perspective, the advent of the era of flat-panel TV seems to have a period of time.

Domestic brands for the market share price

In accordance with the views of flat-panel TV experts, 42 inch plasma TV costs must be in the $12 thousand to $15 thousand, 37 Inch LCD TV price is also about $15 thousand. 42 inch, 37 Inch LCD plasma are lower than the sale price million yuan, if the channel is short-term speculation is understandable, but if it is deliberately production enterprise behavior, I do not know their profits come from?

In fact, before the so-called low-cost flat-panel TVs are the price of the city, the low price of individual companies gimmick is to earn a little more ink on the media, they do not dare to supply peatlands.

However, the flat-panel TV prices plunge ferocious, if deliberately speculation, the price is not individual media then, several major domestic brands of TV companies claim to volume supply of low-cost flat-panel TV, let I don't understand.

As everyone knows, in the CRT TV era, the domestic color TV enterprises with the price war force retreated to the field of high-end foreign brands, but in Japan and South Korea on behalf of foreign brands, although the retreat, but there is no exit, still grab the high profits in the high-end CRT TV market, which is a key reason is that they do not adhere to the price. Although the domestic color TV enterprises do not grasp the core technology of flat-panel TVs, plasma panels, LCD panels are to be purchased from outside, but the price war is often the domestic color TV enterprises.

According to the current flat-panel TV price trend, the domestic color TV enterprises hope CRT TV story can be repeated in the flat-panel TV body, but to remind the domestic color TV enterprises do not forget the winter of 2001 China's color TV industry. Due to the vicious price war, the whole industry into a quagmire of loss, CRT TV industry prospects of confusion.

But the good news is that, from 2002 onwards, plasma, LCD, rear projection, such as the representative of the new TV for the profit of thin color TV companies show a ray of light. Profit space is the most important reason why TV companies have turned to the flat-panel TV from CRT TV, but if according to the current flat-panel TV price rate is likely to result in a domestic brand, and not the foreign brands deported, but because the price war again compressed flat plate television margins.

Domestic flat-panel TV companies choose a substantial price reduction is not wise, for many color TV companies, the price is forced to choose a helpless.

Some TV companies responsible for marketing executives reluctantly said: "when the price as the only means of marketing China enterprise, others you do not cut prices to the price, the final price is the whole industry, the whole industry profit space narrowing."

In fact, instead of the current domestic color TV enterprises price is out of profit considerations, it might as well be out of consideration of market position. China's color TV companies are thinking of inertia, who issued a sound in a particular field, it seems that the future will always be NO.1.

Unfortunately, some companies clearly know that logic is wrong, but still some of the so-called market survey and research institutions, the company of "collusion", such as "processing, sales of the first", "best flat-panel TV brand" and a variety of concepts to feed on illusions.

Objectively speaking, the upstream screen, panel prices have been falling, flat-panel TV prices moderate reduction in line with market rules, but if some TV companies deliberately in order to so-called market share price, the market will be forced embarrassment to manufacturers and consumers.

For manufacturers, no profit dumping can not be sustained, the so-called market share is difficult to continue; for consumers, the price of a few manufacturers continuous expectations, Chibidaigou can not form effective demand.

Foreign brands poly run easily not price

For domestic enterprises frequent price war, foreign companies have different attitudes. Panasonic, SHARP two flat-panel TV giant, respectively, to occupy the high-end plasma and LCD, its high prices will not generally be reduced easily. Although their market share in China has been shrinking year by year, but with the expansion of China's flat-panel TV market, its profit is not reduced.

In addition, Hitachi, Samsung, LG and other cutting-edge enterprises in Japan and South Korea, are quite flexible in the price strategy, they just choose some products to follow