Flat-panel TV manufacturers Qi lift price surges giants have force eleven

Flat-panel TV into the homes of ordinary people has come of age. Yesterday, Gome, Suning, Yongle and Dazhong four electrical business, as well as representatives of SKYWORTH, Hisense and TCL, Changhong, Konka, Haier, Xoceco, Toshiba, Xia Xin, SANYO and other 10 color TV giants gathered in the newspaper, an unprecedented big price move together. With the advent of the new season, a new round of competition and the elimination of flat-panel TVs will be inevitable.

Channel boost price

Although the price of large screen TV in the past year has dropped by 25%, but the second half of this year will further decline. Price is the trend of flat-panel TVs, and the most eye-catching than the major channels to promote.

From the first half of the tablet sales statistics, first of all, as the domestic 42 inch plasma flat-panel TV price benchmark twenty thousand yuan from the same period last year, down to below $ten thousand now, fell more than million yuan. Domestic 30 inch LCD TV also dropped from last year's $15 thousand to more than $7000 this year. Secondly, with the strengthening of price competitiveness, 1-6 sales volume compared to the same period last year to achieve a 5 increase over the same period last year, LCD sales volume in the first half of this year compared to the same period last year, the growth rate of more than 10 times in. Among them, the home appliance professional chain has occupied 80% of the total market sales of flat-panel TVs, flat-panel TVs as a mainstream channel of course.

Prior to this, Gome Beijing branch under the leadership of general manager Wang Huiwen led the force, the price of 42 inch plasma TV hit the following ten thousand dollars, causing the market shock. Subsequently, Gome teamed up with Hisense TV, 42 inch LCD TV prices to $20 thousand price, and limited supply. Followed by large and medium electric flat panel TV Summit, continue to force the 37 Inch LCD TV brand price of 3 yuan to the following.

Once the price reaches the psychological price expected by consumers, the TV market will enter the tablet era." Wang Huiwen said that this means that flat-panel TV consumption has become more mature.

Suning Appliance Fan Zhijun, director of North China, also said that every time the price caused by the resonance of the market are jointly promoted by manufacturers, which has a guiding role in the development of flat-panel tvs. Fan Zhijun revealed that flat-panel TV sales have accounted for more than 50% of the total color TV sales, and even up to some areas of up to 70%.

Accelerate the reshuffle

Although manufacturers generally do not want to hear the sound of price cuts, but when the price comes, there is no reason to be reconciled to the manufacturers because of price factors and soon eliminated by the market. The results of the scalp to follow up is to accelerate the reshuffle of the manufacturers.

Black and white TV to color TV transformation achievements of an enterprise, color TV to flat-panel TV transformation and achievements of a business." Haier Beijing industry media operations director Ceng Qingli believes that the television field every time the upgrading of technology, create the opportunity of the rise of some enterprises, it also makes some enterprises retreat in industrial upgrading or even disappear.

Has been accused of a lack of core technology in flat-panel TVs SONY quietly withdraw from the plasma market, is a good evidence. Sony Corp has decided to focus on future production and research and development of LCD tv. SONY plasma TV is also the product of industrial transformation and upgrading. As the traditional color TV tube overlord, SONY has always been poor performance in flat-panel TVs, mainly suffer from the plasma and LCD TVs have failed to grasp the core of the display technology. Of course, SONY's high priced strategy may also be the main reason for its elimination by the market.

As a flat-panel TV manufacturers, if there is no investment in R & D, procurement, and no funding as a backing, the development will naturally be very difficult. Flat-panel TV manufacturers have to withstand market price trends." Amoi is no CRT TV production experience directly into the flat-panel TV manufacturing factory. Amoi representative Liang Jianxi believes that the flat-panel TV is currently involved in the games of the rich, flat-panel TV manufacturers have more than 10 billion yuan of funds accumulation.

Giant eleven force

Eleven golden week is always the best time to create a chain of home appliance sales miracle, the channel operators and manufacturers will once again with the price butcher flat-panel TV, and is to create the sales performance of the main players.

Channels are now beginning to preheat the eleven market. Yesterday, Suning Appliance Co., Ltd. Beijing Branch Marketing Manager Xu Zhengfei told reporters that from the beginning of this week, the highest decline in flat-panel TVs 40%, the move is to pave the way for the eleven golden week. He said that during the eleven, Suning flat-panel TV average decline of up to 20%. According to reports, this weekend, Suning stores continue to create flat-panel TV prices low: the domestic famous brand 20 inch LCD TV price 2988 yuan, the domestic brand 37 Inch LCD TV price 9666 yuan is not limited, the domestic brand 42 inch plasma TV 8988 yuan. SKYWORTH 40 inch LCD TV special price of 16988 yuan. Hisense 42 inch plasma TV special price of 9999 yuan, and the limited supply.

In the face of the channel's sharpening, color TV manufacturers not contrary to natural price trend. Since this year, LED large screen LCD TV price cuts the general manager of Hisense electric Beijing branch Wang Jing said, will be in the next month, to continue to cooperate with the various channels, and strive to lead the flat-panel TV during the eleven wave of price cuts. Pan Zhifeng, general manager of SKYWORTH Beijing branch also said it would continue to dig during the eleven SKYWORTH tablet price trough.

In addition to price cuts, the manufacturers have also