Focus on Frankfurt exhibition, analyze the future development trend of OLED lighting

OLED lighting has hit the headlines for some time, the future development prospects of exciting and transformative institutions, is expected to 2021, OLED lighting market will reach $1 billion 500 million. Is being carried out in full swing on the 2016 Frankfurt Light+Building, OLED lighting once again aroused heated debate. But the future of OLED lighting is still uncertain, some people in the industry are still skeptical about the prospects for its development. So, in 2016 and the next few years, OLED lighting technology, industry and market trends? The following will be analyzed.

(2016 Light+Building display on Frankfurt OLED lighting)

Price as an important factor hindering the rapid development of OLED lighting market

The new direction of OLED technology development in the field of automotive lighting

OLED market revenue is mainly affected by the display driver, such as intelligent mobile phone screen, smart watches, but the OLED design, the size and effectiveness of technology based on the characteristics, and many competitors, profit is not easy to improve factors such as industry manufacturers over the years have been trying to develop OLED lighting applications.

However, the current high cost of OLED technology is not conducive to the development of the market, the current low lighting efficiency also slowed the market application, OLED lighting manufacturers claimed that the product has not been recognized by consumers. Therefore, the OLED technology needs to find niche markets or "guide" the market to expand the size of the product, open the window of the market, so that OLED technology to show consumers their technical advantages and capabilities.

Automotive lighting can be said to be more recognized OLED lighting technology application of the first "guide" market. In fact, with the recent maturity of LED integration technology, automotive lighting has evolved from a basic feature to a potentially valuable vehicle model. OSRAM CEO Olaf Berlie once said, "OLED technology is a key technology in automotive lighting, such as taillights and other niche markets. Automotive business is an important market for OSRAM, since 2013, OSRAM has been committed to automotive lighting applications near graphic display OLED technology research and development. "OLED technology has the potential to stand out from the competition with LED technology, bringing new added value to the product.

BMW M4 GTS released in 2016, in its taillights in the application of OLED lighting technology, is the first application of OLED lighting technology production vehicles, this technology has been gradually applied to the tail lights of many manufacturers concept car. The question now is how much interest the OEMs and tier 1 producers will have on the technology.

OSRAM is expected to play an important role in the field of automotive lighting OLED.

In order to enter such as commercial lighting, office lighting and other traditional lighting market demand but stable, OLED technology requires the integration of different enough niche markets or guide market to achieve economies of scale, thereby reducing the cost. In these areas, OLED technology vendors to conduct in-depth study of some lighting applications, such as medical lighting and embedded lighting.

OLED technology is also trying to apply in lighting, many companies actively invest in the development and industrialization of OLED lighting panels. Estimated OLED lighting panel Market in 2015 reached nearly $30 million, is expected to grow to about $1 billion 500 million by 2021. Although there are many difficulties, but the general lighting market will promote the development of OLED lighting market growth.

OLED lighting industry mergers and acquisitions and frequent withdrawal

OLED vendors should actively face

OLED lighting manufacturers are not only facing many technical challenges, but also faced with OLED lighting products market demand downturn, many manufacturers have begun to adjust their OLED lighting product plan. Some manufacturers have decided to withdraw from the OLED lighting market. For example, PHILPS lighting has sold its OLED related assets, Panasonic has announced its exit from the OLED lighting market. However, most of the recent industrial structure adjustment and re positioning of mergers and acquisitions, such as: the United States OLED Works acquired OLED assets owned by PHILPS lighting, LG display (LG Display) LG LG ChemOLED mergers and acquisitions chemical lighting division. Other companies are also in the process of mergers and acquisitions in the coming years.

Some companies have decided to part of the OLED plan focused on automotive lighting products, such as the above mentioned OSRAM, or focus on some niche lighting applications, these applications can make OLED compared to LED or other light sources with higher added value and benefit, such as Alkilu, Polyphotonix, Takahata.

Recent mergers and acquisitions in OLED lighting industry

Startups and small businesses are also suffering from a slump in investment. Therefore, the development of innovative materials and technology companies are seeking rich industrial partners, through cooperative research and development to realize the commercialization of products. From another point of view, this trend is also an opportunity for those who are facing the technical challenges of the industry giants. In fact, these industry giants are very interested in these with a shortage of technology companies to accelerate their product development. In this case, work together to overcome technical barriers and create OLED lighting market opportunities are more important than ever before.

Finally, the same need to understand is that in recent years, some new companies into the OLED lighting industry. Most of the new companies entering the OLED field point to the strategic goals of OLED display applications. Others may master OLED lighting technology, but has not yet entered the industry company, is waiting for the outbreak of the market demand in the field. At present,