Focus on transformation and development, and strive to 2016 total revenue impact 10 billion nvc!

Is being held at the Brazil Olympic Games in Rio, as a sponsor China fina diving team, NVC, the logo "NVC" LOGO in the Rio Olympic diving hall.

This is reminiscent of the NVC for storm". If not before the storm as a shareholder, NVC lighting company, will not cause too much attention. In NVC, become the single largest shareholder of BDO BDO Runda chairman Wang Donglei took over as chairman of NVC and CEO, NVC gradually get rid of troubles, return to calm.

Now, NVC is back on track, focus on transformation and development.

NVC Group CEO Zhang Peng said in an interview on August 9th afternoon, including NVC and other related assets of the company's big NVC will strengthen the integration of upstream and downstream resources this year, and strive to overall revenue impact of 10 billion yuan.

In recent years, LED lighting industry is booming recently, OPPLE lighting, OSRAM lighting business acquisition of listed rawlinson...... In the traditional lighting has dominated the era of NVC, how to consolidate the status in the LED era?

Industrial chain integration

Whether NVC, Elec-Tech, or other assets of non-listed company, the actual controller is Wang Donglei. "At present, the competition of lighting industry is not only the competition of products and channels, but also the competition of ecology. "Zhang Peng thinks.

In 2015, NVC operating income was 3 billion 850 million yuan, the operating income of about 4 billion 500 million yuan, the two together is about 8 billion 350 million yuan. Zhang Peng believes that with unlisted assets, as long as to achieve 20% growth this year, the big NVC revenue this year is expected to impact the billions.

According to Zhang Peng, Wang Donglei is in the process of the integration of assets, will NVC and other related assets of the company as "NVC group". Among them, the main assets of non-listed company sales channels, Wang Donglei shares of these channels, but also holding.

Lighting into the LED era, the chip dependence increases, Elec-Tech is actively developing LED flip chip technology. Wang Donglei hopes to get through the LED core components, light sources, intelligent control and power supply, home lighting, commercial lighting to the market terminal of the whole industry chain.

In research and development, because the LED chip has changed every 3 months, LED lighting products every 6 months will change, now let the chip R & D department in advance to participate in the development of lighting products, now photoelectric technology platform downstream joint planning covering big NVC about 60% of the product line, at the end of the year will reach 75%.

In manufacturing, because NVC respectively in the BDO Runda, light and commercial lighting done relatively well, if they can maximize the value of integration.

In the sales channel integration, at present, there are 38 NVC operations center, 3800 stores, tens of thousands of retail outlets in the country. Zhang Peng believes that this year will continue to optimize the channel, in the consolidation of commercial lighting advantages, enhance the Home Furnishing lighting sales ability, and enhance the electricity supplier channel revenue, "Home Furnishing lighting + commercial lighting wheel drive.

For the overseas market, NVC has been overweeningly ambitious. NVC report shows that in 2015, Indonesia, the Middle East, focusing on Brazil, Africa and other markets, but because of the LED lighting product prices, the NVC brand lighting products in the international sales down 10.1% last year to 396 million 700 thousand yuan. Zhang Peng said, "the next step is NVC, the United States market. "

Only 1/3

All along, NVC brand and channel advantage. However, over the past few years, the storm, the number of dealers affect the confidence.

We are constantly optimizing the program, so that dealers better service for users". Zhang Peng said that the channel on the line, after the price war, lighting companies gradually turn to the contest between the brand and service. NVC for online and offline channels lighting product model segment, the online platform also for users "diversion line dealers".

NVC in more than 3 thousand stores last year based on the first half of 2016 added nearly 700 O2O store experience, the area increased by 50%.

The new channel model is user driven, consumers understand the information on the Internet, online store experience, operators to provide better after-sales service support. Zhang Peng believes that the lamps are needed to install, so the dependence on the line of the channel is very strong, online and offline combination of O2O mode was welcomed by dealers.

Although the industry slowdown, but the development of LED lighting industry is still huge space.

LED lights in the country for three years, the maximum amount of only 1/3. Zhang Peng believes that in the increasingly standardized lighting, the trend of the program, the lack of advantages of small businesses, like many small factories in Zhongshan Ancient Town are closed, highlighting the advantages of big brands.

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