Former U.S. Vice President Gore do self channel want to subvert the traditional TV?

Newspaper reporter Fan Songlu comprehensive report

The United States President Bush in the White House announced the 2000 presidential candidate, Bush campaign opponent, former U.S. Vice President Gore led a group of young people to watch Bush's videos, because Gore - "the tide" (Current) television channel in August 1st is about to launch, Gore want to pick out some about President Bush's broadcast content.

Gore and his partners invested $70 million in 2004, from the French company acquired the global warming only a 24 hour cable news channel NewsWorldInternational (NWI), and renamed the "trend", the chairman of Gore, however, Gore in the end in the video channel in the number of shares held, so far unknown. Gore preferred media industry to do a media entrepreneur, it is also the biggest challenge to his 2000 presidential campaign after the failure encountered, and his own current work full of interest: "I love".

Unlike most of the interviews and news channels, Gore's television channel is aimed at young audiences, and most of his employees are young.

Gore, vice president of the usual shelf is not large, in addition to some inevitable age generation gap, he gets along well with employees, we all call his name". And contact with young people down, the original speech rigorous Gore expanded a lot of new words, talk more to cater to the fashion trend, of course, it is easier for young people to accept. Many of the staff had mixed up with Gore, and occasionally even joked about his electoral defeat: "Al, you are no longer in that position." Innovation TV

As a former vice president of the United States, George W. Bush lost the 2000 presidential election, Gore was beard Mingzhi, maintained a low-key style. Judging from the current situation, the former vice president of the United States intends to media companies as their future attribution.

Gore has his own opinion about investing in the TV industry. He believes that the traditional TV programs are expensive, long time TV is just a large media company controlled by the "one-way" media, the digital camera makes the television industry innovation reform imperative. But in Gore's own words: he is to invest in TV to give young people a platform to express themselves, to participate in social dialogue, tell their life stories; while his TV channel will not become an ideological product, not to promote party views.

In addition to the trend channel, out of the political circle of Gore also set up a Generation investment management company, engaged in the work of sustainable investment stocks. At the same time, he is a member of Apple's board of directors, and served as a senior adviser to Google. Trend channel cooperation with Google

Trend channel determined to be different, the target audience targeting 18 to 34 years of age, young people, this group of high spending power, favored by advertisers, but the taste is changeable, not easy to grasp. How to attract their attention and participation, media operators have tried.

The trend of the channel is the key to the strategy is to invite the audience to provide homemade video, through the website to provide editing tools to help the audience to modify their work. The audience will eventually make up more than half of the channel's content, and the audience will have the opportunity to participate in the vote through the site to choose the broadcast program.

At present, the "trend" channel has established relations of cooperation with Google, Google is responsible for providing network search update services for TV channels, there is a 3 minute "Google current" plate will appear two times per hour, showing the highest frequency content search. Trend channel partners generally optimistic about the channel's audience participation model, confidence in the business prospects.