Foshan 1 billion investment lighting companies poised to take off

2009, the Foshan municipal government will invest about 1000000000 yuan to build semiconductor lighting industry base. In the government's strong support and policy guidance, Foshan enterprises actively practicing internal strength. They pay more attention to product quality and quality, and actively respond to the government's energy saving and environmental protection advocacy, to meet consumer demand, and constantly develop new technology, new products, and strive to homogenization in the product today out of line of their differences. Outlook 2010, you think the next year the company will be further intensified the competition, energy conservation, green products will be touted by the market.

Pay attention to the terminal to respond to energy-saving emission reduction

With the introduction of government subsidies for energy-saving lamps, incentives LED enterprise related policies and the implementation of energy-saving products more and more attention, LED industry has also been further developed in product technology and practical applications. In terms of marketing, the market is further standardized, and manufacturers are more and more attention to channel terminal display, flagship stores, stores continue to emerge. This year should pay attention to the brand has PHILPS, OSRAM, OPPLE, Mitsuo Aurora?. These enterprises respond positively to the government's policy of energy conservation and emission reduction. Outlook 2010, energy saving, green lighting development momentum will be more prosperous.

Light source products into focus

2009, the entire lighting industry can be used to describe. Joy is the domestic and global governments are committed to promoting the application and development of energy saving lighting products, especially light products is the focus of attention; the worry is that the global economic downturn, has seriously affected the development stage of China lighting industry. 2010 lighting for us, it is an opportunity to challenge the development of opportunities. Strong R & D team, excellent product quality and excellent overall service will become the core competitiveness of enterprises in the lighting industry development.

Bundling development

2009, in the field of commercial lighting, halogen light source instead of halogen light source to further spread. In marketing, this year, many companies have strengthened the optimization of customers, improve the service aspects of the work, the company's cooperation from the previous loose to tight, bundled development. This concern brand Sanxiong Aurora, NVC? Jiamei lighting, etc.. 2010 competition will be more intense, the global economic recovery, the development of the industry is a good trend. Now the state control prices, the decoration industry is relatively optimistic, but only to adapt to the needs of the market to survive and develop.

Changes in the pattern of light source products

The change has occurred in 2009 the global light source products pattern: the EU launched the traditional commercial lighting halogen lamp LED light source products in the world out of schedule; showing a trend of rapid growth; the traditional quartz metal halide lamp is a ceramic metal halide lamp with higher content of science and technology to seize market share, and increase quickly. So we have made a new adjustment in the product positioning.

2009, many of the original export enterprises began to turn to domestic sales. Domestic brand enterprises pay more attention to brand promotion, they are gradually changed from production management to marketing management.

Market into the terminal marketing era

Look at this year's lighting industry, the product in the appearance of popular minimalist fashion, light category is more focused on energy conservation and environmental protection, the government and the industry are actively advocating green lighting. As competition intensifies, the market gradually into the terminal marketing era. The ability of enterprises to pay more attention to the changes in the terminal sales, strong and strong background services to do better and better market. In the channel terminal is mainly manifested in the development of the two or three market, strengthen the Design Institute, decoration companies, such as terminal system development and management. As of 2010, want to say eight words: riding a boat behind.

Product, marketing model homogenization

In 2009, China's lighting industry is not much innovation, product homogeneity (including technology, research and development, production processes), homogenization of marketing model, the brand's propaganda is almost the same, there is no innovation. At the same time, the management model is also more similar. In fact, enterprises should be based on their own positioning and characteristics of the development of appropriate, scientific management methods.

In the field of commercial lighting, LED, HID, metal halide lamp is a product of concern in 2009. Outlook 2010, the lighting industry is certainly more intense market competition, the next step will be the product quality and price competition.