Fought in the domestic sales of Taiwan funded enterprises in Dongguan lamp life

For a long time, due to the special geographical conditions and good business environment, Dongguan has become the highest concentration of investment in the city. However, under the invasion of the financial tsunami, the foreign market environment has changed dramatically, the traditional labor-intensive export enterprises in Dongguan suffered a slowdown in exports, earnings decline and difficulties encountered in the reality of orders. Taiwan funded enterprises stood facing a critical point of industrial upgrading and transformation, to domestic market become a yinggutou they must bite under the.

Domestic market is the road of sustainable development

Since the recent period, 80% export-oriented export-oriented lighting enterprises in Dongguan enterprises are facing the problem of upgrading and transformation. As we all know, the main reason is due to the financial tsunami crisis.

With the weakening of the overseas market, the decline in orders, Dongguan Taiwan funded enterprises are on the verge of collapse, some barely survive, and some positive transformation of the domestic market or to enter the field of LED to explore new economic growth points.

The general manager has been focused on energy-saving lighting Dongguan Xingrui Lighting Co., Kang Wenjie, 2009 as an important year, he said: "the layoffs or outsourcing, or emergency avoidance tactics are just to deal with the crisis. Export oriented enterprises, the biggest confusion, white is no dominant. And to create the right to speak, the way out is to strengthen R & D capabilities, to build their own brands, which is the current number of Taiwan enterprises to deal with the financial crisis, the main initiatives. Transformation, this year is very critical. "

Many Dongguan funded enterprises think, from the current status of the industry point of view, the domestic enterprises have also been affected, but at least not yet have a typical case of domestic business failures, which undoubtedly confirms "domestic is the path to sustainable development of the hard truth. This is also to accelerate the transformation of the domestic market, change the export of a single model of Taiwan enterprises to provide confidence. In fact, the enterprise is facing an inflection point, is a crisis, but also a turning point. At present, it is the realization of the transformation of Taiwan enterprises in Dongguan, the best time to enter the domestic market.

Financial tsunami exposed enterprise soft rib"

Although Taiwan enterprises in China has developed more than 20 years, have the ability to do high-quality products, but the majority of Taiwan enterprises only engaged in production activities, the processed products are directly sold abroad, do not understand the domestic market, there are many blind spots and mistakes. This leads to Taiwan enterprises to become the "shopkeeper", upgrading of enterprises, product technical personnel training, production management and market development has been ignored for a long time, resulting in the lack of marketing innovation, product technology upgrading, not for the drawbacks of the serious loss of talents, enterprise positioning is not clear, the concept behind the excessive concentration of power, resulting in more Taiwan enterprises in the fight against the financial turmoil.

The general manager of Dongguan Jiuxing Energy-saving Lighting Co., Peng Yudong pointed out that at present, Dongguan Taiwan enterprises still faces two aspects of confusion, namely "talent shortage" and "shortage of funds". He said, in addition to the enterprise itself to "physical health", establish a sound system of architecture, the government should make some policies, give strength and good foundation of Taiwan funded enterprises lighting real support, like who led the Taiwan funded enterprises to enter the domestic market, and give Taiwan enterprises good sales and promotion platform so, Taiwan enterprises can occupy a space for one person in the domestic market, through the winter".

Transition fast world

It is reported that the vast majority of Taiwan funded enterprises to upgrade and transformation of light policy: one is the transformation of marketing (from within); two is the product technology upgrades (LED lights from the traditional lamp steering).

Dongguan Wei Hong Industrial Co., Ltd. is a typical case of marketing transformation. The company in 2006 began research on the domestic market at present, Wei Hong give full play to their own advantages on design styles of shade, open the domestic market with differentiated product style, high quality and moderate price Rangli business operational mode.

Dongguan o-yate Lighting Co., Ltd has started to attach importance to the marketing of the domestic market, which is currently in the country has 60 outlets, and established the European position in the domestic first-line brand lamps. From the enterprise transformation to the flow of funds in 2009, ouyate will take the strength of mutual aid, "etc., gather parts into a whole heating, combined with high-quality Taiwan funded enterprises, through the integration of furniture, accessories and other resources, to achieve a new leap in ouyate marketing.

In product upgrading, Dongguan nine energy-saving lighting is to play a leading role. The beginning of 2008, nine energy-saving lighting changed the processing mode for export, to the brand marketing enterprises in the domestic market oriented. Jiuxing lighting domestic "ice breaking" plan to LED high power LED marketing strategy has been in full swing. Currently has received a number of twenty domestic lighting projects, the next step will also help the construction of the impact of the project quickly start the construction of traditional channels.