Four company income under the command of the photoelectric create digital media group

The photoelectric announced last year that four media companies finally moved out of her acquisition. May 17th evening announcement, in cash and issue shares to buy assets acquired Shenzhen city lixma Network Technology Co., Ltd. 88.88% stake, Shanxi Hua Han Culture Communication Co., Ltd. 100% stake, Shanghai Li Tang Marketing Management Co. Ltd. 100% stake and Beijing Yuanyang Lin Gewen media Ltd. 100% equity transfer and related business registration formalities have been completed.

The report shows that in 2015, the outdoor advertising media and communications services revenue has accounted for half of the country's total revenue of the photoelectric, prototype digital communications group "has been formed.

Build integration

Integrated marketing service chain

Public data shows, the acquisition of Shenzhen photoelectric lixma provides search engine advertising solutions and marketing services for enterprises; Huahan culture to outdoor media resources as main media operators; ocean media provide outdoor advertising one-stop delivery to customer solutions, to carry out advertising agency service; Li Tang marketing activities planning and execution of creative communication management business.

According to the photoelectric relevant source, the four companies were involved in Internet advertising, outdoor media operators, one-stop service activities, outdoor advertising dissemination of creative planning business, strengthen the service ability of listed companies from different angles of the online and offline, will make the photoelectric integrated marketing service chain.

Prior to the acquisition, the photoelectric has been through the establishment of cultural linkage, and the acquisition of media, public relations, accurate mass Youtuo, yishida company, to public service, outdoor media network, digital equipment as the core module, the formation of digital hardware and software integration, the integration of online and offline communication platform.

With the successful completion of the reorganization, the photoelectric will become by digital marketing (Youtuo, Li Tang, Shenzhen public relations marketing lixma, accurate mass), digital outdoor (time media, culture, media, interaction of ocean HUAHAN Culture) and digital equipment (Construction Co., yishida) digital media group composed of three plates.

Establishment of partnership mechanism

With "marry" the photoelectric subsidiary of more and more, the company has been exploring to strengthen the integration between subsidiary development.

According to the photoelectric source, every quarter of the whole group organized fusion leshare, planning group product line and service center of KA group, derived a new business model, providing integrated precision marketing including digital marketing, digital outdoor and digital equipment online, a combination of hardware and software solutions for customers, the effect of force the new business model of marketing.

For example, the acquisition of the photoelectric Huahan culture and after the acquisition of the accurate mass produced a chemical reaction". Relying on the Chinese Han culture of the outdoor media advantage, accurate mass integration of mobile Internet advertising Micro customers through marketing services, online interactive and creative technology, user data mining analysis, according to the Taiyuan real estate industry, providing outdoor advertising, mobile Internet interactive marketing and integrated marketing solutions for data analysis, and according to the as a real estate sales performance advertising marketing model, real estate sales each set to obtain the corresponding advertising fee, expanding service real estate projects, a quarter of the effect of marketing mode of revenue growth to 40% of the total revenue of China Han culture.

According to reports, the model can not only be accurate to the point of sale to the public, to expand the scope of the application of precise points and outdoor advertising, but also enhance the core competitiveness of Chinese culture and the media sales rate. The cooperation between subsidiaries, not only each other to improve their marketing strength, expand the customer base and service range, but also to provide more high speed photoelectric power development.

At the same time, through the photoelectric launch equity incentive and employee stock ownership plan, mergers and acquisitions, the company profit creators, operation control and benefit sharing in three one, subsidiary fusion cohesion, partner mechanism establishment. At present, the first phase of the photoelectric equity incentive has been launched, 86 partners covering the company before 2015, ESOP covers nearly 200 partners.

For more information about LED, please click on LED network or pay attention to WeChat public account (cnledw2013).