Four wheel drive has been opened, M.L.S. decide on what path to follow?

LED industry for Linsen in 2015 in the domestic market to promote the "Sen war" is still fresh. With the establishment of the second half of 2015, our India branch company, officially to the world for his rawlinson. In fact, our vehicles as early as 2014 in Taiwan launched pathfinder. In addition, India branch is funded by the Hongkong branch, Hongkong is also one of the starting point of the Pathfinder Linsen chariot.

OSRAM will use the brand and channel authorized Linsen marks after carefully crafted, Linsen chariot, officially have prototype. (1) the rear of the base camp: Guangdong Zhongshan Xiaolan Jiangxi Ji'an headquarters base + production base in Xinyu; (2) after driving wheel (Ya Tai): Taiwan branch and India branch; (3) the front driving wheel (Europe): chaoshidai light source company + OSRAM lighting company.

[rear drive wheel] Taiwan branch + terminal sales cooperation +LED light source products

Wood wood formally entered the Taiwan market in 2014. Taiwan is the second largest LED production base in mainland china. Global LED brands can be divided into three echelon, the first echelon is Europe and the United States and Japan, the second echelon is South Korea and Taiwan, the third tier is the Chinese mainland, Malaysia and other emerging markets.

Taiwan LED market development than the mainland earlier, with 20 years of experience. Taiwan LED market and international LED companies frequent exchanges than the mainland, the exchange mechanism has its unique advantages. In addition, Ji Liang as forest forest of Taiwan people, from 1998 onwards for LED industry in Taiwan, the Taiwan LED market is a subtle insight. Therefore, Taiwan is the ideal touchstone into overseas markets Rawlinson, is an important window to participate in the international exchange of LED.

Chinese in the mainland market, Linsen in 2012 for the first time with ultra low-cost sales of LED lighting and quickly occupied the market, has been repeatedly tested by low price strategy. However, unlike the mainland market strategy, Linsen since 2014 to enter the Taiwan market, did not seem to play the cheap promotional activities.

In Taiwan, our choice of terminal sales cooperation mode. According to reports, the general manager of Taiwan branch Wang Chieh said Rawlinson, past LED industry starting lighting market, often a continuation of the previous electronic industry production orders for lighting pathway thinking, inventory management and sales layout is not good, resulting in a number of LED industry frustrated in the terminal market, thus entering overseas market in Linsen lighting will, with emphasis on local channel industry cooperation and mutual benefit.

This year to determine the Taiwan Linsen lighting company in Taiwan as a sub strong market terminal sales partners. It is said that strong sales channels all over the Asia Lighting, hypermarkets and hydropower project, its path covering more than 3 thousand. Therefore, M.L.S. also hopes to promote with partners, to further expand the channels for future LED lighting OEM customers.

Sub strong lighting will be responsible for the LED light source lighting products in Taiwan sales of wood Linsen, such as light bulbs, lamp, downlight etc.. In the product selection focus on Taiwanese life habits Rawlinson, the main push 13 watt LED bulb. 2016 will be the main channel sub strong lighting layout, is expected in 2017 will be a strong lighting brand marketing and Linsen, seize the Taiwan market share of leading active target.

[rear drive wheel] India branch + joint +LED packaging components (present)

M.L.S. to enter the India market is timely to catch up with the industrial policy of the government of India LED. In recent years, India vigorously subsidize the replacement of LED bulbs, hoping to reduce dependence on imported energy by LED lighting policy, and foster local lighting industry. According to reports, is expected in the second half of 2016, LED light bulb shipments from the current 400 thousand to raise to 1 million per day in India in 2018 will be fully replaced by LED bulbs, the overall size of about 770 million.

In the India market, taken together Linsen crystal electric to set up a joint venture mode. M.L.S. accounted for 6 shares, accounting for 4 of shares into the crystal, but the crystal electric CEO designate. Through this model, the ability of Linsen can borrow crystal electric over the years to control the overseas market, after all the accumulated experience of overseas markets M.L.S. is not rich enough. India market competition is very fierce, the price of the subject of a rapid decline, and product specifications continue to rise, there are many harsh conditions. Only with the crystal electric partnership, Linsen may be based on the market in India.

At present is mainly Linsen LED packaging components supplied to India local contractor, is said to have been in India before the three MLS LED lighting standard case manufacturers in the supply chain. The government of India lighting standard case about one month 600 million - 700 million of the SMDLED market, is expected after 2 years may reach 1 billion in a single month - 2 billion, MLS goal is to in the 2 - 3 years to reach 600 million - 700 million monthly shipment size. In addition, our plan in the second half of this year the India market launch of the ForestLighting brand, which is based on the lighting market in India.

[front drive wheel] Super era light source company + m +LED filament lamp

In June 16th, Hongkong Linsen company officially acquired 80% stake in the era of light source. Ultra time light source is one of the European supermarket own brand LED suppliers, for many well-known international retailers and European and American supermarket chains own brand LED bulb oem.

Ultra era light source of the new and (Shaoxing) green lighting is the largest manufacturer of LED filament lamp. The new and (Shaoxing) green lighting LED plant was owned by OSRAM, was once OSRAM's largest energy-saving lamps and LED bulb manufacturing base, still has the European Division