Fourth quarter Taiwan LED TV market share will reach 15%

Is expected by the end of 2010, LED TV will occupy the Taiwan market LCD TV market share of 15%, while in 2010 the annual LED TV market share will decline by 10%.

According to industry preliminary estimates, compared with July, August Taiwan LCD TV market has been weak phenomenon, but the LCD TV shipments 4-5 TV manufacturers are still more than 10000 taiwan. According to industry sources, in August, the actual sales of the TV market is lower than expected, while the industry is expected in the fourth quarter will set off a price war. The source also said that in the fourth quarter, is expected to 42 inch LCD TV prices will fall to less than NT $20000 (US $636.46).

TV manufacturers pointed out that the 5-6 month is the LCD TV market in the traditional off-season, but orders usually increased in July, August will be slightly down. August, Chi Mei (Chimei) and East yuan (Teco) LCD TV shipments of about 11000 units, while (Tatung), Panasonic (Panasonic) and SONY (Sony) LCD TV shipments of about each taiwan.

Market observers predict that TV manufacturers and retailers will be coming in the fourth quarter of the season a fierce price war. 32 inches, 37 inches and 42 inches CCFL LCD TV backlight LCD TV will be among the largest models of price cuts. In the fourth quarter, some TV manufacturers are expected to reduce the price of 42 inch LCD TV, reaching NT $19900. The price war is expected to be launched in October, and 42 inches and smaller size LCD TV prices are expected to decline. In the fourth quarter, due to the impact of seasonal promotions, compared with the third quarter, the overall sales of LCD TV is expected to increase, the growth rate will exceed 10%.

In the US market as an example, the second quarter of 2010, the market launch of the new LED LCD TV will make the inventory increase, and further reduce the TV manufacturers price war, to clear the CCFL backlight TV inventory. Then there will be a quarter of the market will be LED backlight TV price situation. On the Taiwan market, the fourth quarter, is expected to promote the manufacturers will focus on CCFL backlight tv. LED backlight TV is also expected to launch promotional activities, but the spread of these two TV will continue to widen. By the end of 2010, it is expected that the price of 42 inch LED backlight TV will be more than NT $30000. During the first quarter of 2011, during the Spring Festival, LED backlight TV will launch price promotions.

2010, Taiwan is expected to LED TV market share will reach 7-8%, because of weak demand and inventory adjustment, this year will be lower than expected at the beginning of 10%. Sources pointed out that by the end of the third quarter, most manufacturers only 1-2 mainstream size LED backlight LCD television, and first tier TV manufacturers such as LED backlight LCD TV SONY, Samsung and LG electronics occupy most of the market share.