From the region to the age, big data for you to find lighting customer base

In the lighting industry, the major brands electricity supplier results? What are the characteristics of lighting industry electricity supplier? By comparing and analyzing the data cube and business consultant, in order to restore the real situation of the development of lighting industry electricity supplier, for the industry to seek the path of development.

Data speak: from the perspective of the distribution of lamps lighting category buyers provinces, Guangdong province ranked the number of buyers to pay the first list, is the largest province chop hand family, Jiangsu province and Zhejiang province are located in the list of the second, third, were in the coastal area of china. From the lighting category buyers in the city distribution, the 3 largest city to pay the buyers were Beijing City, Shanghai city and Hangzhou city; the largest number of buyers into the 10 city, which is the domestic capital city or first-tier cities, large market capacity.

Data speak: this year, double 11 day, lamps and lanterns category buyers, men and women accounted for more evenly, respectively, 46.40% and 51.13%, the proportion of female lamps and lanterns buyers than men by 4.73 percentage points. In addition, lamps and lanterns buyers, as well as 2.47% of the masked man".

In the lamp lighting buyers age composition, buyers accounted for the largest proportion of the age of 25-29 years old, accounting for 25.56%; followed by the age of 30-34 years old buyers, accounting for more than 20.83%. These two age groups accounted for 46.39% of the total number of buyers, which shows that the age of 25-34 buyers are the main force lighting buyers, it is also because the age of the people in the home improvement needs are relatively large. In addition, 18-24 years of age buyers are also many, accounting for 19.42%; 35-39 years old and 40-49 years of age, the proportion of buyers of lamps were also 13.01% and 12.50%.

The data speak: "double 11" this year on the same day, lighting class buyers, they buy Lamps lighting products accounted for the highest price range is 0-40 yuan, accounting for 29.44%; the number of buyers price interval for 40-125 yuan accounted for 28.37%. Overall, more than half of the buyers to buy Lamps lighting products price of 125 yuan or less, the price segment of the online lamp lighting products easier to sell.

In addition, the purchase price range of 125-280 yuan and 280-790 yuan buyers accounted for 19.99% and 15.74%, respectively, showing that the price of these two intervals is more moderate, consumer groups are not small. The choice of the price of more than 790 yuan in the purchase of the product is relatively small, accounting for only a total of only 6.46%, of which the price of more than $2435 buyers accounted for only 0.43%.

The data speak: "Alibaba business staff" data show that the "double 11" on the same day, in the "brand trading index brand decoration main material - Lamps lighting category, OPPLE lighting, NVC and PHILPS respectively occupy three seats, which ranked first OPPLE exchange index was 2428355, an increase of 1197.21%, is the only through the" list of 2 brands "prefix. In addition, Aldo, Panasonic, shadow, O Cyrus Caiden, Shiyuan brand performance is good, has entered the list of the top 8.

In the top 10 brands, OPPLE, NVC, PHILPS, Matsushita lighting 4 brands for the traditional brand, 4 seats to occupy the top 10 seats. In the top 5, OPPLE, NVC, PHILPS, Matsushita lighting four traditional brands among them, entering the top 5 of the Amoy brand only a 13 year. Visible, the traditional lighting brand Qi Qi after the electricity supplier, the industry share of the electricity supplier was quickly occupied by the traditional brand, brand advantage can not be ignored. In addition, in a single product trading index of the top 5 products, Aldo 3 products among the 2 products, Guanya list, OPPLE, and other brands also have the same health products list.

Data speak: lighting lighting industry, which brands are the most popular network? I see in the Alibaba "business staff", 2015 "double 11" on the same day, lighting brand search volume highest brand for OPPLE lighting, click on the search for the number 170022, the highest in the high search brand list "list. Second, PHILPS, NVC ranked second and third, respectively 116239 and 106732 search volume. In contrast, the traditional lighting brand awareness in the field of electricity providers in the field can not be ignored, the traditional brand to enter the electricity supplier still has a brand advantage, which has great help in the field of its rapid access to electricity providers.

The data speak: the search for single shop decoration main material industry index, TOP100 shop decoration main material industry into the top 10 brand stores, OPPLE lighting lighting official flagship store and sub brand flagship store 2, the remaining 8 stores are not lighting brand shop.

It is worth noting that, in spite of the lighting industry only OPPLE lighting official flagship store and sub brand flagship store 2 stores into the top 10, but have entered the top 5 list. Among them, the official flagship store OPPLE lighting to 197974 of the transaction index won the championship standings, sub brand flagship store also entered the top 5 trading index of 122103. It is understood that the material into the home improvement industry top 10 brand shop, sanitary ware, tiles, sanitary ware and other brands are on the list.

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