Global lighting three, Landes Vance what?

This year's Guangya Exhibition, from OSRAM split out Lund Vance (LEDVANCE) with a brand new image of the brand Museum, orange storm blowing, become a brand Museum of bright colors. During the same media meeting, Lund Vance's management was also full of confidence, introduced new vision of the new media to the industry media, and for the first time showed the industry's goal and determination to enter the top three of the world.

LEDinside had a chance to interview in Guangya Exhibition in Asia Pacific and Middle East Africa Landes Vance CEO Mr. Joseph Martin Vance and Landes global R & D Manager Thomas? Dr. Dreier, listen to them personally about Landes Vance's development vision and strategic planning, and how to create one of the most powerful lighting brand.

About LEDVANCE brand and company history

OSRAM is a provider of lighting products and solutions to the world's second largest, headquartered in Germany, the 2015 fiscal year sales of nearly 5 billion 600 million euros, its product portfolio across the whole lighting industry value chain, from the source to the custom lighting management system, including general lighting and special lighting.

From the OSRAM lighting company spun out of Lund Vance is an independent operator, intelligent products include advanced LED light source, standard LED lamp, intelligent building and Home Furnishing field solutions, as well as part of the traditional lighting products.

Landes Vance, Asia Pacific and Middle East area non CEO Mr. Joseph Martin introduced the history of OSRAM lighting business in the vast majority of the world market were ranked in the top three, ranking first in Western Europe, in the brand, sales channels, production capacity and other aspects in the world first-class level.

1906 OSRAM brand in Germany Berlin registered trademark, after 100 years of hard work, with rich product line and has long been acclaimed classical lighting products, OSRAM ranks as one of the "50 best 2014 German brand".

In 1993, OSRAM acquired Sylvania North American operations, its Sylvania brand has 114 years of history, has a good reputation and influence in the North American market, is one of the most recognized brands in the world of lamps and lighting equipment.

From OSRAM after the split, Landes Vance is authorized to use the OSRAM and Sylvania brands in the United States and Canada, the continuation of the century old brand, in addition, OSRAM will also be other 100 trademark licensing Landes Vance use.

Sales, Lund Vance also have excellent access to trade wholesale and retail customers, powerful agents and distributors all over the world, with sales offices in the world more than 50 markets and regions, covering more than 120 countries and regions around the world; the production of Landes, Vance has 15 factories in the world, can quickly provide products the local market, with the integrity of the production, procurement, sales and research and development business system.

For Lund Vance, the existing business source is the foundation, and can enter the fast growing market including the rapid growth of standardization and intelligent lighting market, Home Furnishing products market, the total market size in 2020 will reach 53 billion euros.

Sub regional perspective, in addition to Japan's Asia Pacific region is also very strong growth, the next 4 years, the market growth rate of composite parts of the light source reached 22%, while the standardization of lamps market growth rate of 31%. Strong demand for Landes Vance to maintain rapid growth provides a good external environment.

About the product development of Vance Vance

Thomas? Dreier said Landes Vance of product development objective is to reduce energy consumption and improve human health and well-being.

Landes Vance pays particular attention to the people-oriented, Lund Vance R & D department all over the world, where the customer, where R & D Vance Landes, hope is to local market the best product demand and user experience.

To deal with the Asia Pacific lighting market especially the rapid growth of Chinese market, Landes Vance will continue to increase R & D investment in the Asia Pacific region, the Asia Pacific is the largest R & D center is located in Shenzhen China.

On the other hand, Lund Vance's research work aims to solve the increasingly serious problem of excessive energy consumption in this area, there are a large number of Landes Vance innovative solutions, especially through intelligent solutions can help customers effectively save energy consumption by 90%.

About the Landes Vance product structure

According to LEDinside statistics, as the main business remained in the vans section is the light source division, revenue in 2016 was fifth of the world's position.

Data source: LEDinside

Talk with PHILPS in recent years in the revenue structure of the gap, Thomas Dreier said "the main reason is there is a lamp type revenue structure of PHILPS product (luminaries) accounted for relatively large, while Lund Vance's current revenue structure mainly to the light source (lamp).

As PHILPS luminaries has all adopted LED, and luminaries sales are very high, so overall, PHILPS's LED products will also appear relatively high".

In fact, after the Landes Vance split out, compared to before the changes can be more flexible to respond to market, has been in the rapid promotion of LED lighting products accounted for LED products has accounted for the proportion of 1 / 3 above Landes Vance revenue.

Although there is a part of the traditional light source Landes Vance will continue to sell, but the future will continue to increase the proportion of products through the LED to promote the performance of growth.

In particular, the future lighting products will be