Gome Suning off the price storm mobile phone is the lowest selling 299 yuan

Double color screen mobile phone "tearful sale" to 299 yuan, the appliance store in the lowest selling mobile phone half off"! March is the mobile phone sales season, but Shenzhen's two major home appliance giant has coincided with the launch of the phone reverse season big promotion storm.

Gome: the largest decline of 50

Since last Saturday, the United States and Shenzhen home appliance giant's own mobile phone Festival set off the phone big sale boom. This is also after the Spring Festival this year, since the off-season, Shenzhen, a larger mobile phone price cuts.

It is understood that the mobile phone will continue into next week "open big sales, price models include the high, medium and low-end mobile phone" across the board ". Among them, the biggest decline in the phone actually as high as 50%, the lowest decline is about 20%. "The average decline is between 30% and 40%." Lu Rong, general manager of Shenzhen Gome announced. Reporters then saw in the United States stores, the average decline in the end of the phone is about 500 yuan, Sony Ericsson a high-end mobile phone with a pixel of more than 5200 yuan to more than 4700 yuan. It is said that due to limited stock, only two of the price of black and white screen mobile phone, including a black and white machine after the price of Dbtel price of only 399 yuan.

Suning: mobile phone only sell 200 yuan

Suning Appliance Store is another predators. Suning marketing department minister Yin Wenjun told reporters, Suning large-scale "sale" activities will also be kicked off in tomorrow, and if the effect is good, the next cycle of promotion and promotion will be greater breadth". According to reports, the price of Suning mainly mid-range and low-end models, 1000 yuan to 1500 yuan color camera mobile phone to become the main force of the price "". The sale involves nearly a hundred models, with an average decline of around 30%.

The reporter learned that, Suning "off-season" price will be mainly to mainstream brand mainstream models ", foreign or joint venture brands including NOKIA, Motorola, Samsung, Sony Ericsson and other domestic brands, with Konka, TCL waveguide, etc.. The reporters found that some mobile phone prices even dropped to the bottom, many of them only sell two hundred or three hundred yuan mobile phone. According to Yin Wenjun TCL, a 65 thousand color double color screen mobile phone was directly from the "airborne" 688 yuan to 299 yuan, the price is far below basic black and white screen mobile phone has been out of the market.

The main reason for the ban on mobile phone license

Reporters learned that the introduction of the mobile phone license approval system, just completed the purchase and sale of mobile phone contract, becoming the two home appliance giants almost simultaneously set off price frenzy coincide.

We just 2 days with the mobile phone manufacturers signed an annual purchase and sale contract, the United States this year will come up with 7 billion 77 million yuan purchase of 6 million 200 thousand mobile phones." Lu Yung told reporters.

Coincidentally, Yin Wenjun's reply, "for a few days ago Su Ninggang signed the contract with NOKIA, Motorola, TCL, Konka, Haier and other domestic brands this year, Suning will purchase 5 million mobile phone. So we are now quite ample supply of mobile phone, the store to engage in this massive promotion emboldened."

More Than This Last month, 19, the national development and Reform Commission quietly released the new regulations, the first mobile phone investment projects approved how to make a clear provision, speculation and debate over a year of mobile phone license issue finally settled. Immediately, the domestic mobile phone market immediately set off an unstoppable price storm. The new mobile phone brand to enter is sooner or later, the mobile phone market competition will become more intense. So in this empty time period is certainly the best clean up inventory of mobile phone production enterprises. In addition, many of the mobile phone companies will soon get a license to save a 'OEM fee', the cost is likely to lead to a decline in the price of mobile phone sales, which will impact the existing mobile phone market. Prior to the arrival of this impact, the inventory of mobile phones, of course, the sooner the better." Yin Wenjun analysis.

Mobile phone prices will not fall"

According to Gome's news director, in the United States in the off-season price of just 6 days, the mobile phone store sales of up to $about 10000000, accounting for more than 20% of total sales of home appliances. A total of more than 7 thousand mobile phones sold. Sales grew 50%." The director was excited about the phone.

In fact, the future price of the phone will only fall is not up, price is an inevitable trend. Moreover, the future of home appliance stores in the mobile digital products will also become the most mainstream sales." Lu Rong analysis.