Guangdong, part of the LED companies fought in the civil market in Dongguan

With the gradual maturity of China's LED industry, this year, the relevant state departments are stepping up efforts to develop standards for the LED industry. At the same time, with the gradual improvement of technical standards, the threshold of government procurement is also raised accordingly. Industry insiders said that under the influence of a variety of factors, the Dongguan LED industry will experience a period of consolidation, while the civilian market will become the new battleground LED nuggets.

The government raises the threshold for bidding

Xiao Weiping for many years in the LED industry, previously served as a deputy general manager! LED companies, he observed that, since this year, the European market is still weak, many small and medium-sized enterprises in Dongguan orders decline. In addition to the decline in orders, foreign customers also have the capital to deliberately lower prices, industry profit margins gradually decline, those processing enterprises, the profit margin has dropped to about 10%.

The day before, the national development and Reform Commission that Chinese, 2012 Chinese government will spend 40 billion yuan for the purchase of 30% LED street, providing financial subsidies to users of LED street. The Guangdong province from March this year, all financial investment in the construction of lighting projects and new planning areas, the use of LED in the field of public lighting, which will directly spawned a few billion market.

Xiao Weiping believes that the country's support for the LED industry is obvious to all, the future market prospects of the LED industry is still very broad. However, the other side of the support policy is that the government's threshold for bidding enterprises have begun to gradually raise, for example, for energy-saving certification and other aspects of the product began to strict requirements.

Guangdong rongwen Energy Technology Group Limited Marketing Director Xu Xin believes that with the development of LED industry gradually mature, the government will raise the purchase threshold, to play the role of regulating the market, and gradually improve the market situation to eliminate those dragons and fishes jumbled together, copycat enterprises this is a good news.

Civil market into a new battlefield

With the country's elimination of incandescent roadmap announced, LED industry will experience a period of rapid development. For nearly a year, with the LED industry technical standards, the upstream chip prices continued to decline, LED product prices generally decreased by 30%, it is understood that the current market price of about mid-range LED lamps to 300 yuan. The industry believes that with the rapid decline in the price difference between LED lighting products and traditional lighting products, the mainland LED civil market will become the new battlefield of corporate nuggets.

At present, the government has also introduced a series of supportive policies to promote the large-scale use of indoor lighting LXFED products. Xiao Weiping believes that Dongguan's LED companies want to seize the initiative in the mainland LED civil market, we must master the core technology, trying to make the cost of the product down, so as to win the initiative in competition.

Xiao Weiping suggested that if companies want to make a breakthrough in the civil market in Dongguan, we must first identify the market position. He previously worked in Dongguan a LED company, LED focused on the civilian market, but due to the deviation of the position, and the long, anxious, eventually forced to suspend.