Guangzhou's "waistline" advertising takes 150 million minutes.

"154 million 380 thousand yuan, 81 times first times, 81 times 2 times, 81 times 3 times, deal!" From the auctioneer's announcement, the 5 year usufruct of Tata's outdoor advertising in Guangzhou has been sold in less than a minute at a price of 154 million 380 thousand yuan. Subsequently, a cosmetics company announced on its official micro scale that the price of "200 million yuan" was on the "small waist".

On the morning of (17) morning, the auction of Guangzhou outdoor advertising rights was restarted for two years. After nearly 1.5 hours of fierce competition, the 7 right to advance the use of outdoor advertising location of the total use of 368 million 720 thousand yuan, of which 297 million 316 thousand yuan owners income, as a non tax revenue to pay 71 million 404 thousand yuan.

The winning bidder was surprised that no one contended. The total cost was about 200 million yuan.

On the morning of (17) morning, there was a full circle in the arc Hall of the Guangzhou property exchange. "Next is the right to use outdoor advertising in Huacheng square Canton Tower. The starting price of the target is 154 million 380 thousand yuan, and the rate of increase is 100 thousand yuan each time." The auctioneer just dropped his voice, and the 81 bidder lifted the number plate.

"Do you have 154 million 480 thousand yuan?" The auctioneer looked around the whole scene and found that no one raised the cards and had to go back to the bottom price. "154 million 380 thousand yuan, 81 times first times, 81 times 2 times, 81 times 3 times, deal!" With a crisp "crack", Guangzhou Tata's outdoor advertising rights have been successfully filmed for 5 years, and it has not been more than one minute since the announcement.

"I didn't expect anyone to argue with us." The successful director of a media company admitted that although winning the bid at the bottom price, "still a little expensive". "In addition to the transfer fee of 150 million yuan, plus the total cost of 5 years' total cost of about 46000000 yuan, it is almost 200 million yuan."

Limited to 7 to 10 PM releases public service advertising to occupy 2/3

Yesterday (17) noon, a local cosmetics company in Guangzhou also announced on the official micro, commissioned a media company to take the Canton Tower 5 years LED hanging network advertising management rights. According to the regulations, Guangzhou Tata's outdoor advertising technology is LED hanging net, 52 meters high, 126 meters circumference, and the exhibition area is about 6500 square meters. The advertising time is 19:00 to 22:00, and it is scheduled to play at the full and half points, 5-10 minutes each time. The time spent on public service advertising accounts for 66% of the total time of publication, and the total duration of the best broadcast period is 30%.

According to the previous public bidding presentation, the government and the owners will share the income generated by Canton Tower advertising according to the "37 points" ratio. The advertisement is sold at the base price, and the Guangzhou municipal finance will earn about 46 million 314 thousand yuan. It is understood that the money belongs to the government's non tax revenue, which is used by the government as a whole. It is mainly used for urban public facilities construction, urban management, social welfare advertising and so on.

It is understood that Guangzhou Tata outdoor advertising LED hanging network is being installed in construction, is expected to be put into use in October.

In those years, the logo was advertised.

On the eve of the Lunar New Year's Eve in February 9, 2013, a famous herbal tea brand "lit" Canton Tower, the three word brand name appeared in Canton Tower "whole body". Subsequently, the 4G brand of a communications company also went to Canton Tower, but the location was located in the lower part of the body.

As the "small waist waist" before the office of the Guangzhou TV station, the Guangzhou TV tower which was put into use in 1991 is located in Yuexiu District flower and fruit hill in Guangzhou city. At present, the main advertisement is a car brand advertisement.

Located at the north peak of Yuexiu mountain in Yuexiu Park in Guangzhou, the Yuexiu mountain TV Tower, built in 1959, has sold some wine advertisement in 2005. It became the largest outdoor neon advertisement in the country, and it was later demolished in October 2009.

On the bridge of Hai Yin Bridge in Guangzhou, a famous health care product advertisement appeared, and made use of the tower and cable of Hai Yin Bridge to form the trademark of the enterprise.

In January 2013, a brand of cool tea brand lights up in CITIC Plaza, landmark building in Guangzhou. The total advertising area is 9076.8 square meters.

[field dispute]

As early as in 2006, the landmark building of the Oriental Pearl Tower in Shanghai was controversial because of the lighting advertisements. But at that time, the authorities said that the Oriental Pearl Tower was the landmark of Shanghai. The lights of the Oriental Pearl Tower were publicizing the image of Shanghai and would not be used as a means of making profits.

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