Guangzhou tower will be linked to the outdoor advertising waistline is not small"

Outdoor advertising will board the Guangzhou landmark building - Canton Tower (commonly known as "waistline"), on Thursday, the news has caused widespread concern of public opinion. City landmark building should set up outdoor advertising? Netizens Outdoor Advertising Company and industry associations Public opinions are divergent., that you can, but must form innovation and mutual integration with the surrounding landscape, experts said "don't let the commercial interests of the kidnapping of public space and aesthetics". Then, Guangzhou as a "window" "waistline" should be set up commercial advertising? Informed sources, as early as in the Guangzhou City Management Committee to seek the views of the stage, there had been a voice of opposition.

To upset shoot fiscal revenue 46 million yuan

On Wednesday, Guangzhou City Management Committee announced the "Guangzhou city tiqian outdoor advertising planning", which put forward a set of 10 outdoor advertising, in which Canton Tower.

For the publicity, outdoor advertising settings for LED Canton Tower net advertising. At 22:00 at 19:00 every day - Commercial periods interspersed with playback, playback time arranged on the hour and half, each about 5-10 minutes every night, no more than 60 minutes. In the event of major holidays and major events or extreme events, the government needs to release information, advertising time must be adjusted. If the meteorological department to release weather warning of meteorological information, advertising time must avoid.

Advance planning group announced the 10 point, Guangzhou's advertising five years transfer of the highest price reached 154 million 380 thousand yuan. For the publicity, the government and the owners will be in accordance with the "37" the proportion of share advertising revenue from Canton Tower.

If the advertisement at the opening price, the Guangzhou municipal finance will be fetched about 46 million 314 thousand yuan. It is understood that the money belonged to the government non tax revenue, used by the government to co-ordinate arrangements for the city, mainly for the construction of public facilities, city management, public service advertising etc..

Climb Canton Tower is to enhance brand value

Canton Tower set up outdoor advertising of the road is very bumpy. In early 2012, Guangzhou city has proposed a round of outdoor advertising planning, which clearly in Canton Tower "bans" list. On Wednesday the introduction of advance planning, means of outdoor advertising in Guangzhou will usher in a major reshuffle.

Nandu reporter inquiry found that in recent years, Guangzhou's body has been the emergence of commercial advertising. February 9, 2013 Lunar New Year's Eve, a well-known brand of herbal tea "lit" Canton Tower, three word brand name appears in the Canton Tower "body". Subsequently, a communications company 4G brand also boarded the Canton Tower, but the display position is located in the lower body".

Insiders admitted that advertising in the waistline, brand value is much larger than the commercial value. "More is the landmark building and the surrounding environment, enhance the awareness to commercial brand, into the actual purchasing power which reflects the commercial value is not very obvious."

If you want to climb Canton Tower, the cost is not small. Informed sources, before the two companies have put a lot of money in advertising, but did not disclose the specific amount. According to the introduction of public tendering, Canton Tower planning advertising LED net is installed in the construction, is expected to be put into use in October.

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The landmark commercial advertising, right?

Canton Tower will set up outdoor advertising message, has become a hot topic in Guangzhou city.

It is understood that in advance of planning before the introduction of a month, the city management committee had tiqian planning small for comments. Then it is proposed that the Canton Tower is not upright building surface is curved, which means that the Guangzhou tower is not broadcast video and image ads, "can only play text and simple graphics".

According to the owners of units proposed plan, in the planning of advertising is located in the upper part of the tower in the form of "LED net advertising". When night falls, Guangzhou tower is LED lamp cover, change the same light direction and line, the overall outline of "waistline" very pretty and charming. But the emergence of advertising may be "whole" separated "waistline by night" overall perception.

The insider, in the comment period has been clearly put forward against the planning of outdoor advertising point in the Pearl River Metro Line, Guangzhou also hope "a quiet place". Insiders said that outdoor advertising must be combined with the surrounding environment, "set up commercial advertising in the form of Canton Tower is still uncertain at present, the presentation of the results is in line with city and architectural aesthetics, still need further proof."

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