Guangzhou waistline ad shoot 1.5 billion took only a minute

"154 million 380 thousand yuan 81, first, 81, 2, 81, 3, clinch a deal!" The auctioneer announced the shooting to sound, Guangzhou tower outdoor advertising 5 years tenure in less than a minute, the price to 154 million 380 thousand yuan turnover. Then a cosmetics company in its administrative micro-blog announced price of 200 million yuan to the board waistline".

Yesterday (17) morning, before two years of outdoor advertising in Guangzhou the right to use the auction to restart. After nearly 1.5 hours of intense competition, 7 tiqian outdoor advertising location using the film rights totaling 368 million 720 thousand yuan, of which the owners income 297 million 316 thousand yuan, as non tax revenues to pay 71 million 404 thousand yuan of finance.

The winning bidder surprised nobody for "a total cost of about 200 million yuan

Yesterday (17) morning, the Guangzhou property rights exchange circular hall All seats are occupied. Next is the "Flower City Plaza Canton Tower outdoor advertising position right, the subject of the starting price is 154 million 380 thousand yuan, each increase of 100 thousand yuan." Auctioneer Carter, 81 bidders will hold a license.

"There are 154 million 480 thousand yuan?" The auctioneer looked the audience found no sense, had to return to the reserve price. "154 million 380 thousand yuan 81, first, 81, 2, 81, 3, clinch a deal!" With a sound of "bang", the Guangzhou tower outdoor advertising 5 years the right to use the successful film, from the start to sound announced less than a minute.

"No one did not expect to compete with us." A media company, the responsible person said, although to the floor price, but still expensive". "In addition to a transfer fee of 150 million yuan, the cost of production plus 5 years on a total of about 46000000 yuan, is about 200 million yuan."

The 7 evening to 10 released public service ads to account for 2/3

Yesterday (17) at noon, a Guangzhou local cosmetics enterprises in administrative micro-blog announced, a media company commissioned to take Canton Tower 5 years LED net advertising rights. According to the provisions of the transfer process, form the Guangzhou tower outdoor advertising for LED net, 52 meters high, 126 meters in circumference, exhibition area of about 6500 square meters. Advertising time is 19:00 to 22:00, are arranged in the whole point and play a bit, every 10 minutes 5-. Public service ads play time total release time of 66%, one of the best play time for public service advertising total length of not less than 30%.

According to the tender publicity, the government and the owners will be in accordance with the "37" the proportion of share advertising revenue from Canton Tower. The advertisement at the opening price, the Guangzhou municipal finance will be fetched about 46 million 314 thousand yuan. It is understood that the money belonged to the government non tax revenue, used by the government to co-ordinate arrangements for the city, mainly for the construction of public facilities, city management, public service advertising etc..

It is understood that the Guangzhou tower outdoor advertising LED net is installed in the construction, is expected to be put into use in October.

In those years, posted ads on the landmark

February 9, 2013 Lunar New Year's Eve, a well-known brand of herbal tea "lit" Canton Tower, three word brand name appears in the Canton Tower "body". Then a communications company 4G brand also boarded the Canton Tower, but the show is located in the lower part of the body".

As a "waistline" before the Guangzhou TV station office, 1991 voted with the Guangzhou TV Tower is located in Yuexiu District Huaguoshan Guangzhou City, the main body of advertising for a car brand advertising.

Located in Guangzhou Yuexiu Park Yuexiu Hill Yuexiu mountain TV Tower North, built in 1959, 2005 had hit a liquor advertising, became the largest outdoor neon advertising, in October 2009 after the demolition.

Guangzhou City Haiyin bridge, there have been some well-known health care products advertising, and the use of Haiyin bridge towers and cables constitute the enterprise brand, became the symbol of the Pearl River landscape.

In January 2013, a herbal tea brand advertising lighting in Guangzhou grand landmark CITIC Plaza, a total area of 9076.8 square meters of huge advertising.

[foreign] dispute

In early 2006, Shanghai landmark Oriental Pearl Tower had light Advertising attracted controversy, but at that time the Department says, the Oriental Pearl Tower is the landmark of Shanghai, the Oriental Pearl Tower is lit in the propaganda image of Shanghai, not as a means of profit.

LED more information, please click on the China LED network or WeChat public account (cnledw2013).