Guangzhou waistline advertising shoot 150 million takes only a minute

"154 million 380 thousand yuan, No. first, No. 2, No. 81, No. 3, 81! "The auctioneer announced the shooting to sound, Guangzhou tower outdoor advertising 5 years tenure in less than a minute, the price to 154 million 380 thousand yuan turnover. Then a cosmetics company in its administrative micro-blog announced price of 200 million yuan to the board waistline".

Yesterday (17) morning, the quiet two years of outdoor advertising in Guangzhou right to restart the auction. After nearly 1.5 hours of intense competition, the first batch of outdoor advertising in advance of the location of the right to use a total of about $368 million 720 thousand, of which the owners gain of 297 million 316 thousand yuan, as a non tax revenue to pay $71 million 404 thousand in fiscal 7.

Winning side surprise no one dispute the total cost of about 200 million yuan

Yesterday (17) morning, the Guangzhou property rights exchange circular hall All seats are occupied. Next is the Flower City Plaza outdoor advertising positions in the right to use, the subject of the starting price is 154 million 380 thousand yuan, the price increase is $100 thousand each time is $. Auctioneer voice just fell, 81 bidders who raised the license plate.

"Do you have 154 million 480 thousand yuan? Auctioneer looked around the audience found no placards, had to return to the reserve price. "154 million 380 thousand yuan, No. first, No. 2, No. 81, No. 3, 81! With a sound of "black", the Guangzhou tower outdoor advertising 5 years the right to use the successful film, from the start to sound announced less than a minute.

"I did not expect no one to compete with us. A successful bid for a media company official said, although the bid to bid, but still a little expensive". "In addition to a transfer fee of 150 million yuan, the cost of production plus 5 years on a total of about 46000000 yuan, is about 200 million yuan. "

Limit 7 to 10 points in the evening to publish public service ads accounted for 2/3

Yesterday (17) at noon, Guangzhou, a local cosmetics companies also announced on the official micro, commissioned a media company to take the Canton Tower for the past 5 years, LED hanging network advertising business. According to the provisions of the transfer, the Guangzhou tower outdoor advertising positions in the form of LED technology network, 52 meters high, perimeter of 126 meters, showing an area of about 6500 square meters. Advertising time is 19:00 to 22:00, are arranged in the whole point and the least bit play, each 5- 10 minutes. Public service advertising play time accounted for 66% of the total release time, of which the best play period of public service advertising issued a total length of not less than 30%.

According to the previous tender publicity, the government and the owners will be in accordance with the proportion of 37 points to share the revenue brought about by Canton Tower advertising. The advertisement at the opening price, the Guangzhou municipal finance will be fetched about 46 million 314 thousand yuan. It is understood that the money belongs to the government non tax revenue, the overall arrangements for the use of the government, mainly for the construction of urban public facilities, urban management, public service advertising, etc..

It is understood that the Guangzhou tower outdoor advertising LED hanging network is being installed in the construction, is expected to be put into use in October.

In those years, the advertisement was marked

February 9, 2013 Lunar New Year's Eve night, a well-known herbal tea brand lit Canton Tower, three word brand name appears in Canton Tower". Then a communications company's 4G brand also boarded the Canton Tower, but the display is located in the lower body".

As a "waistline" before the Guangzhou TV station office, 1991 voted with the Guangzhou TV Tower is located in Yuexiu District Huaguoshan Guangzhou City, the main body of advertising for a car brand advertising.

Located in Guangzhou Yuexiu Park Yuexiu Hill Yuexiu mountain TV Tower North, built in 1959, 2005 had hit a liquor advertising, became the largest outdoor neon advertising, in October 2009 after the demolition.

Guangzhou City Haiyin bridge, there have been some well-known health care products advertising, and the use of Haiyin bridge towers and cables constitute the enterprise brand, became the symbol of the Pearl River landscape.

January 2013, a herbal tea brand advertising in Guangzhou landmark building CITIC Plaza grand lighting, a total area of 9076.8 square meters of huge advertising.

[dispute]

In early 2006, Shanghai landmark Oriental Pearl Tower had light Advertising attracted controversy, but at that time the Department says, the Oriental Pearl Tower is the landmark of Shanghai, the Oriental Pearl Tower is lit in the propaganda image of Shanghai, not as a means of profit.

For more information about LED, please click on China LED network or pay attention to WeChat public account (cnledw2013).