HP digital camera will exit the market in the Asia Pacific products in the beginning of the next frame

Dealers have started the product shelves, inventory goods will be recycled

Reporters yesterday from reliable sources confirmed that the market in Europe summon wind and call for rain HP digital camera this month will be completely out of the Asia Pacific market. Reporters yesterday in Zhongguancun HP flagship store and HP dealers in the store noted that dealers have started the next shelf.

Inventory of goods will be from the previous level of the channel began to recover, but the specific how to do, when it has not been notified." A HP agent told reporters yesterday, "customer service service will not change, notice what we get is, as long as the sold products no matter had not been warranty, will provide maintenance and support services for customers." But yesterday HP China IPG relevant person in charge did not confirm the news, but there is no direct denial. "At present, we have not received formal notification from the Asia Pacific region." He said, so this message HP China now has no available views." He also acknowledged that the digital camera market in the Asia Pacific region, the pressure from Japan and South Korea manufacturers really very large".

The reporter then asked if the message is accurate, such a decision should be issued by the HP global headquarters or released by the Asia Pacific region HP. The official said, HP for a regional market decisions are generally divided into two areas of global decision-making and regional market decision-making, the former top-down, the latter bottom-up. "HP digital cameras in Europe and the United States and other markets have achieved very good results, if the impact of the market situation in the Asia Pacific region to make a decision, it should only be made by the Asia Pacific region." Previously, HP Chinese President Sun Zhenyao last week in the first opening on the reorganization has said that HP China will concentrate more to the printer, PC, server and other advantages of business, for greater market share and efficiency.

"By restructuring the organization and human resources, HP China will strive for greater efficiency and profitability," he said."

Reporter observation

Europe and the United States consumer digital encounter acclimatized

In the digital camera as the representative of consumer electronics products, not just HP, almost all the European and American brands in the Asia Pacific market have suffered acclimatized". From Japan and South Korea and other consumer electronics giant pressure since Needless to say, Chinese domestic local businesses in Europe and the United States and giant brand fierce competition, and meet as equals.

The understanding of the market and the accumulation of consumer electronics channels over the years will help the national brand in the future competition in the fight against Japan and South Korea brand." Huaqi President Feng Jun said. He led the victories in Beijing last week announced to enter the DC market, and launched a series of products with independent intellectual property rights. Feng Jun said that the advantages of these local companies, it is the European and American giants in the field of consumer electronics fatal injuries.