Hand millet, Ali after the United States LED lighting breakthrough geometry?

In 2014 December, the group of the United States and millet technology, Alibaba signed a strategic cooperation agreement to jointly develop Internet cooperation, establish the development model in the intelligent Home Furnishing and ecological chain, now a year later, the United States have any breakthrough in the application of LED technology on intelligent lighting? What is the relationship between the two sides?

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A. beautiful, millet hand in hand

In December 14, 2014, the U.S. group official announcement said, signed a strategic cooperation agreement with millet, the U.S. group to 23.01 yuan / share price to the millet technology directed to issue 55 million shares, the total funds raised not more than 1 billion 266 million yuan.

Notice that the non-public offering of shares to raise funds, net proceeds after deducting the issuance fee will be used to supplement working capital. After the completion of the issue, millet technology will hold 55 million shares of the U.S. group, representing the total share capital of the company issued a total of 1.288%. Millet can nominate a senior management director for the United States, the United States will be in accordance with the provisions of the laws and regulations to implement its corresponding resolution process.

According to the strategic cooperation agreement, both sides will be for the ultimate user experience and service oriented products, a variety of modes of cooperation in intelligent Home Furnishing and ecological chain, mobile Internet business, establish close high-level communication mechanism, and docking of both in intelligence and strategic investment, Home Furnishing business cooperation team, and actively explore a variety of cooperation model, support the development of both business.

The strategic cooperation between the two sides will issue in depth, including but not limited to: the comprehensive development of 1 intelligent Home Furnishing industrial chain; comprehensive cooperation of 2 Mobile Internet business; to jointly invest 3 Home Furnishing smart ecological chain, mobile Internet and other innovation by mutual agreement strategic cooperation.

B. beauty reached a comprehensive strategic cooperation with Alibaba

On the afternoon of April 3, 2015, Midea Group and Alibaba group headquarters in the United States carried out the theme of "join hands to build a dream, leading the wisdom of the future" closed door meeting. Fang Hongbo, chairman of the group and the group's chief operating officer of Alibaba group, such as the United States to participate in, and the scene signed a group of Alibaba and the United States in, the group's strategic cooperation agreement in 2015. The two giants of the industry to work together to promote the two sides, marketing resources sharing, system comprehensive docking, smart home appliances, supply chain warehousing, product customization and other areas of in-depth cooperation. This is known as the "typical case Internet plus manufacturing".

Comprehensive cooperation agreement established in 2015 the United States Department of the brand's sales target in the Ali system is 11 billion yuan. According to the signing of the sales target, the United States and the United States in the sale of the product platform will be re growth of over 100%, the U.S. electricity supplier sales will also climb a new peak this year. 2014 beauty of the entire electricity supplier platform sales of nearly 10 billion yuan, of which Amoy system platform turnover of $5 billion 300 million, an increase of 105%.

In addition, the United States and Alibaba also "brand resource exchange and integration of marketing and distribution channel construction and comprehensive docking system", "cloud products and smart appliances cooperation, supply chain and warehouse docking" and "customization" five aspects to reach a consensus, the signing of the agreement. In the future, the two sides will deepen cooperation in these five areas, a comprehensive docking.

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"On" how to change the beauty of Internet Co?

Embrace the Internet

For the purposes of the United States, ally with millet, the Alibaba two Internet Co, means you can get more help and support aspects of the Internet, compared with the simple introduction of smart products, the Internet Co's entry can help more beauty bring.

2015, the dividend policy and the impact of the Internet to do under the weight of the two, the United States had to re-examine its own operations, channels, products and internal management, and the corresponding adjustments. To the beauty, in the face of the trend of the industry downturn, how to change the past, by the extensive scale profit model, find the growth point, profit maximization is the biggest challenge, and millet, the Alibaba and other Internet Co alliance, the implementation of internal incentive, reform, channel network platform system is diverted to the United States based on the current predicament and make self rescue measures.

Internet in the product, user habits and changes brought about by the channel, but also had a significant impact on the United states. At the product level, the current wave of intelligent hardware has sprung up in the smart Home Furnishing prospects under the temptation, some Internet companies have also entered the smart hardware manufacturing industry, including Internet giants, beauty had to face the impact of the Internet hardware manufacturing enterprises.

Double intelligence strategy

The development of the Internet has led to the rise of the electricity supplier, which has a great impact on the traditional channels of the United states. In the development strategy, the establishment of the United States of America Smart Home + intelligent manufacturing dual intelligence strategy. In the product, air conditioners, washing machines and refrigerators are the main direction of intelligent home appliances. In the channel, the completion of the M-SMART system and Ali, Jingdong, Suning three major electricity supplier platform and docking millet system. In addition, in 2015, the United States listed intelligent product model 80 balance, to promote the construction of Smart Home Internet platform. Intelligent manufacturing, August 2015, the United States signed a global giant robot and Japan Yasukawa motor set up the joint venture agreement, the joint venture set up industrial robots and service robots, a joint venture company, with "intelligent manufacturing + industrial robot" to enhance the beauty of intelligent manufacturing level.

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