Hangzhou LED lamp illuminating lamps and candles of a myriad families in Japan

Earthquake "shake loose" Japan lighting market exports this year or up to 50 million - $60 million Japanese electronic products with high quality has been in the world in the minds of consumers enjoy a high status. Panasonic electrician, Toshiba Toshiba, SHARP (Sharp), Mitsubishi San Ling commercial...... These major lighting manufacturers in Japan have a certain market share in the world, but also firmly in control of the local market in japan. However, Japan's 3 - 11 after the earthquake, the original "home market gradually as strong as iron" into a crack. Reporter from the Hangzhou entry-exit inspection and Quarantine Bureau, at the beginning of this year, LED lamps in Hangzhou began to enter the Japanese market for the first time, 1 to May, the bureau area LED lamps exports to Japan are worth more than $14 million, but after Hangzhou enterprises are not exported to Japan have obvious energy-saving effect LED lamp. LED all the way to the good export situation. Hangzhou inspection and Quarantine Bureau of the relevant sources, a conservative estimate, this year, Hangzhou exports to the Japanese market LED lamp at least 5000 million - $60 million. And in the last year, the Hangzhou area is almost zero day LED products. Japan lighting market "as strong as iron" why had little LED lamps exported to Japan? Pan Peng, deputy director of the Department of electrical and electronic engineering, Hangzhou inspection and Quarantine Bureau, said that Japan is a traditional electronic country. As a result, Japan's electronic lighting market has been monopolized by the country's electronics giant. This means that, want to share with the Japanese electronics giant, it is necessary to do lower prices, better performance, and in the current circumstances, it is almost impossible to do. Because of this, few foreign electronics companies to fight the idea of the Japanese market. Last year, LED has been moving toward the development of lighting applications. Pan Peng said that at that time a lot of LED application factory opened in Hangzhou, and to the Hangzhou entry exit inspection and quarantine bureau. However, exports to the Japanese market has been very little, almost no in 2010. Japan on energy-saving appliances demand soared earthquake in March this year, Japan earthquake caused a serious impact on the nuclear power enterprises. Japanese merchants said that the supply of nuclear power in Japan accounted for about 10% of the total electricity supply. Due to the loss of nuclear power to disable, so that the local power supply is very tight, so the demand for energy saving appliances will also rise, many companies in the production of LED in Hangzhou smell the business opportunities. "Hangzhou bureau area a lot of LED lamp, energy-saving lamp production enterprises are in this year's Canton Fair has received a lot of orders from customers in japan. Pan Peng said. Japanese media reports, Japan's 3 - 11 earthquake to enhance awareness of energy conservation in Japan, in recent months the country's LED lighting sales showed increased trend. According to the world famous market research company GfK aggregate sales data about 4000 Japanese home appliance sales show, May 23, 2011 -29, when Japan LED lighting sales week jumped to 2.9 times over the same period last year, accounting for the proportion of overall sales of the bulb has ascended to the 42.3%, the first time beyond the incandescent lamp (39%). GfK is expected in June on the LED lighting market in Japan is expected to exceed the proportion of lighting incandescent bulbs. Due to the demand for Japanese LED bulbs will continue to grow, is expected this summer, LED bulbs in Japan lighting market share will exceed 50%. Influence Hangzhou enterprises with Japan increased 10 times orders or "2011 spring fair, there has been a lot of customers to find LED product procurement, when we are not expected, this is a surprise. Hangzhou, a LED company official said in an interview with reporters, many of their peers in the Canton Fair in March received a Japanese customer orders LED lamps. Reporter learned that in 2011 exports to Japan LED products than larger enterprises, Hangzhi electromechanical Co. Ltd. is used because of Japan's Toshiba LED production line, the application of the technology is Toshiba's technology, which is to achieve the Japanese market requirements for products, if there is a need to export more slowly up. The production of Chou Au Optronics Co in Zhejiang LED lamps are mainly exported to the United States market, exports last year at about $1 million. This year, the Japanese customers have continued to take the initiative to find the door. In addition to civilian LED lights, shopping malls, supermarkets and other units with fluorescent bulbs and spherical lamp demand is also great. General manager Zhu Xiaobiao said that at present, they are looking for partners in Japan, is expected this year only from Japan's orders are likely to be 10 times last year all orders. "Growth this year in Japan LED lighting products market volume is very large, we want to occupy a certain market as soon as possible, don't waste this chance. Zhu Xiaobiao expressed the hope that through continuous efforts to further expand the Japanese market. Remind a good situation to keep a clear mind "in fact, the Japanese market is growing so fast, largely due to power shortage caused by the earthquake in japan. Otherwise, access to the Japanese market can not be so fast, it is impossible to receive so many orders. "Pan Peng said, because of the relatively high quality Japanese customer requirements, enterprises should seize the first customers in technology; while at the fair, many Japanese customers take the initiative to find a home, his orders flew over, companies still have to take the initiative to seek to expand the market. Experts said, according to past experience, exports to Japan product certification cycle is very long, but the market is very stable. To open the Japanese market