High sponsorship end five years of love, Lehman to give up the contract with the super

In the 5 year of 8 billion yuan price of copyright under the Super League "at times" may be ended.

November 9th, Lehman shares announced that, due to the company's cooperation has been changed to pure commercial sponsorship and the amount is larger, the company decided to give up the 2017~2020 Super League to become the official supplier of LED display. This also means that the Super League 5 years "mode" will be dead.

As LED started the company, Lehman shares involved in sports to go back to 2011. That time, Lehman to LED screen for advertising, the way of cooperation, with the super signed 5 years contract. Its resources to replace the way to obtain the super LED screen, two billboard advertising display rights, access to hundreds of billions of dollars in equity. The contract also sparked concern at the time.

With the influx of hot money, under the impetus of capital, the super commercial sponsorship rose. Some experts said that such as Lehman model of such business cooperation, in the future is unlikely to have again.

Lehman to give up the contract with super

Super League sponsorship high price, so that its cooperation with the 5 years old man flinch.

November 9th, Lehman shares announced that the company abandoned the 2017~2020 league tournament to become the official supplier of LED display. As for the reasons for giving up, the company said, so the way of cooperation has been changed to pure commercial sponsorship, and the amount is large, the two sides failed to reach a consensus on the key terms of cooperation".

The results of the negotiations, so many investors feel quite unexpected. Because at the end of 10, Lehman shares also announced the initiative, said the company has become super LED screen project on the preferred cooperative enterprise".

The reporter found out, signed in 2011, Lehman shares by providing the LED screen, the site in 30 seconds of the big screen advertising time, 12 minutes of the LED screen advertising rights, as well as the market value of not less than 20 million yuan / year two times advertising board management right. Only two laps through the valuation of the board of valuation, Lehman in the past 5 years in the super market gains should not be less than $100 million.

At the time, Lehman and the contract also attracted the attention of the parties concerned, many people think Lehman picked up a big cheap". In 2016 a dialogue with media sports sloth bear, Lehman chairman Li Mantie himself has admitted that "tens of millions of devices for a few billion rights, also to the outside think so. "

5 years ago, not many people are willing to vote in the super money. Lehman and do the first "eat crab" enterprises, tens of millions of devices for rights, money is no ground for blame. The key road sports consulting company CEO Zhang Qing told reporters.

Time flies, 5 years later, had gone over the apparently no longer continue this cooperation mode.

"We have made it clear that the announcement, the cooperation has become a purely commercial sponsorship, but the price is indeed more expensive. After all our thinking, a large sum of money to do purely commercial sponsorship, may not be the company and investors would like to see. "Talking about the reason to give up, Lehman shares secretaries Luo Bing said.

It is worth mentioning that, although it is no longer the contract and the super company, but at present, the league's total length of 3360 meters of ownership of the LED screen is still owned by Lehman shares. Luo Bing said that the new sponsors may provide new LED screen, while the original Lehman's screen will withdraw all.

Disk pressure geometry?

Pure commercial sponsorship cooperation model, has become the focus of many competitive bidding companies now.

According to the disclosure of the super company, the sponsor will be changed to provide LED billboard + cash sponsorship cooperation model. In addition to providing LED billboards, the company will participate in the bidding of 5 million yuan as a unit price.

Reporters learned that, after Lehman's exit, the company involved in the bidding LED 4 remaining, including 3 listed companies. As for the specific price bidding given, Bing told reporters Luo to disclose, but the pressure will be relatively large enterprises "".

In fact, the fierce competition for the LED screen suppliers, perhaps just astronomical super price in a microcosm.

Since the super company and the body of the Olympic power signed 5 years after the price of $8 billion copyright contract, the higher the price of commercial sponsorship has gone up. In the 8 billion yuan contract, the super high price transfer fee, the huge number of players, such as the phenomenon of salary has long been endless.

According to the company disclosed that this year, LED sponsors still enjoy a certain advertising time, but the length has been reduced to 3 minutes. In addition, LED sponsors also based on the results of the competition, providing huge cash sponsorship.

The promotion of capital, the development of the league is certainly a good thing. But for now, the valuation may have exceeded its own value. Prices from players to sponsors, are considered to have a bubble component. Zhang Qing said that the value of the League should not be overestimated and should not be underestimated, and if it is too much to raise the price of the current derivative of the league, is not conducive to long-term development.

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