Hisense SIEMENS collogue settlement may be lower than 40 million euros transfer of trademark

Reporter Xing Wei from Beijing

Germany BOSCH SIEMENS household appliances group (hereinafter referred to as "BSH") registered "Hisense" trademark infringement case, Hisense group and BSH has reached a settlement agreement. Yesterday (9 days), SIEMENS Shanghai mobile communications company an insider to the "First Financial Daily reporters:" Hisense "trademark transfer price is lower than the original SIEMENS Hisense group raised 40 million euros, but he refused to disclose the specific amount. In fact, the two sides have been talking about the settlement agreement, but SIEMENS seems to be more low-key."

Hisense group brand management department President Office spokesman Zhu Shuqin in an interview with reporters also confirmed the news of the two sides reached a settlement agreement. She said, BSH agreed to register according to local laws in all regions of Germany and the European Union as the "HiSense" trademark be transferred to the Hisense group, Hisense also revoked for trademark litigation, Hisense group also revoked for all the registered trademark of BSH home appliances.

A management Qingdao Hisense Communications Research Center, said he was surprised by the results, since April 14th in Germany responding to the day is coming. "The company is paying attention to this matter. We didn't hear anything."

In fact, as early as Hisense to go to Germany to the news, the two sides reached a settlement results has been inklings. SIEMENS group China foreign spokesman Wang Junyan said: "if you want to fair market price to negotiate a trademark transfer in Hisense before responding, BSH home appliances will also cooperate with the."

State Intellectual Property Office of a person that, according to the practice, the previous 40 million euros transfer fee is too high, BSH intentionally raise the price threshold too. Whether Hisense or BSH, are commercial institutions, interest is the root cause of its behavior. Directly under the Ministry of justice lawyer Li Hao Tat said: "this reconciliation may not be unconditional transfer, according to the general business model, in two the possibility of reconciliation: the transfer of the trademark license or approval, eventually into the" price "-- seeking cooperation from technology to business, to achieve the exchange of interests."

Coordination management division of the State Intellectual Property Office Director Ma Weiye said: "this is good news for Hisense and SIEMENS both sides, even by the court in favor of Hisense, it is difficult to avoid" win lost money "embarrassing situation, and as a result of a trademark with strong regional protection features, if Hisense to the lawsuit odds is hard to say."

Originally Germany will become a stronghold of Hisense overseas expansion board. But in November 2000, Hisense filed a trademark registration in Germany, but found that the trademark was in 1999 by the German BOSCH - SIEMENS home appliances group first registration. The matter did not let Hisense quit, Hisense in 2003 to buy the company's trademark with the German BOSCH - SIEMENS home appliances group consultations, but the price of 40 million euros to let Hisense flinch. Later, Hisense and Germany BOSCH - SIEMENS home appliances group reached before the completion of the transfer, the use of the trademark infringement will be involved in the agreement. But in 2004 Germany held the "international home appliance exhibition, Hisense's use of the trademark, the German BOSCH - SIEMENS home appliances group quickly to a court in Cologne local sued Hisense trademark infringement, April 14, 2005 is scheduled for Hisense in Germany to the day.