Hong Kong media: Samsung to gamble $9 billion exclusive supply apple OLED display

Hong Kong media said, after many years of legal and retail Apple Corp after World War II, Samsung Electronics for the greater good or has been ready to compromise. The cost of this olive branch is expected to be close to $9 billion upfront spending.

According to Hongkong's "South China Morning Post" website on April 27th citing Bloomberg reports, informed sources, Samsung and apple are now negotiating, want to become the exclusive display suppliers next sale of new iPhone. The new iPhone display is thinner than the current use of the display, brighter, more power, if you talk about, Samsung needs to invest a lot of money in the development of new technology capacity.

Reported that if the OLED display signed with Apple's exclusive supply agreement, South Korea "daily economic news" (Maeil Business) initial reports, Samsung is expected to reverse the market intelligence mobile phone market share shrinking situation, and the company's revenues and profits have boosted. The consumer electronics industry giants in January had warned in 2016's bleak, but once signed an agreement with apple, the situation will be improved, Chinese wisdom mobile phone manufacturers to remain competitive will have carried out technological upgrading of products.

"At first it looked like a huge investment risk, but in the end there will be a huge return," said HMC Investment Securities analyst in Seoul, GregRoh. Once Apple decided to use a new screen, other manufacturers inevitably to follow suit. "

South Korea, "daily economic news" quoted unnamed sources as saying that Samsung's display business sector Samsung Display or will spend at least 10 trillion won ($8 billion 700 million) to enhance OLED capacity. Apple iPhone sales last year more than 231 million, while the Samsung Display display monthly production of about 3 million, the production capacity is to keep up with Apple's footsteps also need to increase at least six times.

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