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Hongkong AOC acquisition of PHILPS display company

AOC successfully acquired PHILPS display agreed that the European Commission, Hongkong AOC Technology Co. Ltd. (TPV company) acquired Holland PHILPS group, PHILPS display company. This acquisition process long finally ended, the EU approved the transaction will make AOC technology has become the world's largest manufacturer of computer monitors, more than Samsung, and get a 1/3 share of the global market. Reported, according to the agreement, the world's largest electronics company PHILPS CRT display, liquid crystal display and flat panel TV development, production and marketing business for $357 million 800 thousand, off to the world's second largest LCD manufacturer AOC. AOC to pay approximately 263 million shares ($148 million) and $210 million worth of convertible bonds to pay for the acquisition of PHILPS. Sources said that when the part of the convertible bonds and convertible bonds are converted to AOC's stake, PHILPS will control over 27% stake in AOC. According to reports, the next 5 years, AOC technology to supply PHILPS PHILPS brand products sales will gradually rise, which this year was $556 million in 2009 to $5 billion 822 million. The general manager of AOC's own brand production AOC Chinese Duan Zhenhua also announced its own brand AOC will be in 5 years to win the first goal of the display market. "Within 5 years to win Chinese PC display market first goal certainly reflects the AOC's ambitions, but insiders pointed out that, faced with rising AOC lack of upstream LCD panel production resources and its own brand of OEM business will affect the two major problems. As the biggest display manufacturers, but the AOC is not in the liquid crystal display in the future mainstream market with upstream resources. The latest data of WitsView showed that the three largest LCD panel manufacturers Samsung, LG- and PHILPS's market share was 23.1%, 21.9% and 15.9%, compared with competitors, AOC does not have the LCD panel manufacturers own, upstream resources in the hands of others. In the case of BenQ, the acquisition of SIEMENS's mobile phone business, although the production of its own brand strength of its mobile phone OEM business a tiger with wings added, but by the impact of important customers such as Motorola, NOKIA and OEM have to terminate the cooperation intention. But with BenQ mobile phone OEM mode, AOC PC is the main display manufacturers to provide OEM service, cooperation between the two sides is not in direct competition, AOC to develop its own brand business at the same time, the OEM business will be affected by the impact, remains to be seen.

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