How is the "intellectual revolution" rising and how deeply affected LED is?

The arrival of any subversive revolution will not be declared in the way of drums and drums and high voices. On the contrary, it is more quiet and tiptoes in the way of "sneak into the night with the wind and moisten things," at the same time, change the society and transform the people's mind in an irreversible situation. One day, you suddenly realize that the revolution has changed, and you are surprised to find that you have been abandoned! The first technological revolution, represented by Watt's steam engine, fully liberated individual labor restrictions and greatly improved the ability of human beings to transform the world. The second technological revolution, represented by electric power and internal combustion engines, has solved the human demand for energy in the transformation of the world, further improves the productivity, and links the world market closer together. The third scientific and technological revolution represented by computer, information technology, new energy and new materials not only profoundly changed the human society, economy, politics and culture, but also changed the way of life, work and thinking. The birth and large-scale application of LED, as well as the rise of "the intellectual revolution" are the great achievements of the third scientific and technological revolution. Unlike the war revolution, the arrival of the cognitive revolution has never been quiet and silent. If the history of human civilization is a history of human cognitive development, from the early agricultural revolution to the industrial revolution and the information revolution associated with the birth of language, the progress of human civilization is based on the continuous change, promotion, expansion, deepening, and subversion of cognition. The "intellectual revolution", represented by new technology applications such as Internet of things, wireless communications, large data, cloud computing and artificial intelligence, is changing people's cognition over the strength, depth and breadth of any previous generation. We have already entered the age of "the revolution of wisdom". As one of the many industries, the LED industry has been sprouting, rising and maturing in just more than 10 years. In its growth and development, it coincides with the rise of "wisdom revolution". It has lost the same independent development path as traditional electrical appliances and lighting industry. It has been carried and taken by "Zhi Hui revolution". A strong brand of the times, which is the most typical feature of the large-scale rise of the LED intelligent city terminal. Why does the "revolution of wisdom" rise? How to form a hijacking and robbing of LED? How should LED enterprises face this revolution and embrace change in order to achieve great development? We do the following analysis and discussion. First of all, we should begin with the rise of the Internet of things. Although the Internet of things industry has been heated in recent years, but strictly speaking, the Internet of things industry is not a new thing and a new concept. The English name of the Internet of things is Internet of things (IoT), that is, the Internet which is connected by objects and objects, which is the basis and core of the Internet. The Internet of things is extended and expanded on the basis of the Internet, and the network which is only connected with people is extended to the connection between people and things, objects and objects, and the information of people and things, objects and things can be exchanged. The rise of the Internet of things is closely related to the development of advanced communications, large data, cloud computing, interactive perception, artificial intelligence and other technologies and industries. These technologies and industries are interwoven with each other, complement each other and develop together, forming a social asset with large data as the center and different from the previous era. It has produced a huge impact and subversion to people's thinking and cognition, and has reformed and remolded the traditional manufacturing and service operation methods. The "wisdom revolution" can be said to have its deep inevitability. From the national level, the development of industry or industry group, such as animal networking, intelligent city, big data, cloud computing, artificial intelligence and so on, has been written into the strategy of national future planning and development, which belongs to the plan of the national strategic will level, and is considered as the nuclear industry of the future national competition. It is the sustainable development of our country. A major strategy for promoting international competitiveness and comprehensive national strength. From the social and economic level, the income level of the residents in China is increasing, the level of consumption continues to upgrade, and the demand for the quality of life is being formed in a large amount. Now, people do not only pursue the physical functions and attributes of goods, but pursue a more intelligent life and work way, pursue convenient and efficient products and services, and enjoy the pleasure of consumption. From the enterprise level, from the basic network operators, chip manufacturers, intelligent hardware and other enterprises all try to excavate new niche market from the original market cake, inject new impetus into the enterprise development and realize the rapid development of the enterprise. The enterprises of intelligent platform, application software, cloud service provider and big data company are also trying to promote this wave by the east wind of "wisdom revolution" to meet the people's demand for intelligent work and intelligent life. From the perspective of deeper human nature, people are satisfied with the most basic low-level needs of eating and drinking, and will inevitably evolve to the high levels of spiritual, emotional and social needs. The results of the "wisdom revolution" will undoubtedly satisfy people's needs for all kinds of high levels. Without the "intellectual revolution", LED products will follow the same development path as traditional television, washing machine, lighting and other electronic products, and the properties of the products will be defined and used according to their functions. But the rise of "the wisdom revolution" has broken the development process of the LED industry. The "wisdom revolution" has rebuilt and rebuilt the LED industry, which has led to the emergence of the terminal of the LED Intelligent City, which has made the development of the LED industry a profound and huge change. First, in product function, LED product is no longer simply an isolated semiconductor electronic product with only lighting or display functions, but a smart terminal with the functions of environmental perception, intelligent recognition, intelligent interaction, communication and so on. In the production of products, enterprises should not only guarantee their original functions, but also need to consider the requirements of intelligence and adjust accordingly. Secondly, in the control and interactive way, because of the intelligent product, LED products can break through the original way of touch or click, can be controlled by remote distance through mobile phone, tablet, computer and so on. At the same time, with the mature application of large data, artificial intelligence, deep learning and other technologies, interactive control can be carried out through voice and vision, and even the environment is controlled by the environment. Third, it is necessary for LED enterprises to sort out the business model construction. In the age of wisdom, the product has the functions of communication, perception, interaction, recognition and monitoring in addition to the original lighting or display function, and forms a variety of large data. As an asset, large data will produce different costs and values on different nodes, involving different social sectors and enterprises. How do different social departments and enterprises locate the division of labor and the allocation of responsibility and rights, which all need enterprises to break through the original business model to think. Fourth, in the industrial format, the channel and market of LED will become more fragmented and long tailed. The rise of "intellectual revolution", a large number of enterprises in the ecological circle, such as intelligent home, intelligent hardware, application platform and even the Internet Co, which are unrelated to the LED industry, take advantage of the ecological advantages and platform advantages, and take the LED products into the integrated field of vision, divide the market, and butt the various types of customers. To become a force that can not be ignored. Fifth, in the competition mode of the enterprise, the core competitive advantage established by relying on its own long board, such as products, channels, technology and brand, has not fully adapted to the "intellectual revolution", and actively integrates a wider range of industrial ecosphere, implements cross-border innovation and cross boundary integration, and creates a unique competition in the ecological circle. The competitive advantage is the important choice of many enterprises, especially the enterprises with strong integration ability. LED lighting and LED display can not continue to follow the development path of the original traditional lighting or display carrier. "The wisdom revolution" has profoundly changed its industrial form, and the vast number of LED enterprises have chosen their own development path, and different enterprises have given different answers. Enterprises represented by PHILPS, OSRAM, GE and other international giants have changed their strings in this wave, repositioned their brands and products, combined with smart home, Internet of things and other ecosphere, aiming at the extremely large smart home and intelligent lighting market in the future market. The field. PHILPS lighting first proposed the concept of "intelligent interconnected lighting", and vigorously promoted the company's direction to the sale of lamps and lanterns to provide an intelligent interconnection solution. PHILPS lighting was also stripped by the group and was listed in Amsterdam, Holland, in May 31st. In addition, PHILPS has also worked with Vodafone, one of the largest telecom operators in the world, to jointly launch intelligent lighting systems in many cities around the world to achieve remote management of lighting. OSRAM was stripped of SIEMENS group in 2013 and was listed on its own. In 2015, OSRAM transferred its shares of FSL to the Guangsheng group by 2 billion 621 million. In July, OSRAM sold its light source business to the Chinese consortium led by 400 million euros. Although GE lighting has not been stripped, but GE group put forward "industrial Internet", stripping off financial and other non manufacturing business, focused on the intelligent city, the field of intelligent manufacturing, and undoubtedly set the future direction and keynote for its lighting business. In the field of intelligent lighting, GE lighting has released the LightGrid intelligent lighting system, which combines GPS positioning, energy management, wireless central control, brightness control, data acquisition and communication and security functions, leading the industry. In 2015, GE lighting announced cooperation with apple and high Qualcomm in the field of intelligent lighting. From the frequent movements of these giants, we can see the leopard on the development of the industry. And domestic LED enterprises more work in the production automation, product individualization, market development differentiation, channel scale and other incremental markets, to do the article. In addition, there are some typical cases in embracing the wave of wisdom. In the field of LED lighting, in 2015, millet and sunshine, wild goose, OPPLE, PHILPS, corlinson, Cory, and other 13 enterprises jointly signed the joint construction of intelligent lighting joint declaration, to jointly promote the landing of intelligent lighting, smart home. Intelligent lighting will be combined with smart cameras, smart sockets, intelligent air purifier, smart TV, intelligent routers and other products together to form the hardware combination of millet smart home. In April 2016, OPPLE lighting and the Internet of things giant HUAWEI signed the smart home strategic cooperation framework agreement, and both sides will establish a close strategic partnership in the field of smart home. In the field of LED display application, there are many enterprises in the intelligence of combing and positioning. Originally focused on the LED display field, Tong Pu technology has highlighted intelligent positioning in the vision of the enterprise since 2013, and its slogan has also changed to "lead the intelligent photoelectricity to serve the ideal human living". In the position of enterprise brand, Tong Pu technology first puts forward the combination of Intelligent City, and turns to the field of Intelligent City in product development and integrated marketing communication. The original main business LED display