How to deal with the great environment of the lighting shop counter attack?

According to marketing war report, at present, why is it so difficult to store marketing?

1 overall economic downturn;

2 highly saturated after rapid development of the industry;

3 consumer tastes fast conversion;

4 companies Zhanshanweiwang, their separatist;

5 marketing means lack of innovation;

6 channel operating costs remain high;

7 safety awareness, consumers are more cautious;

8 competitors to imitate;

9 products in the same industry advantage.

In such a big environment: how to counter attack the store?

The harder it is to do business, the more the need for bold innovation, do not take the unusual way. Successful people are always only 20%, because successful people know how to reverse thinking, successful people know how to give up, successful people know how to adhere to the success of people believe that the power of counter attack, and willing to explore.

Personnel interception

Go out from the store, sit pin change marketing". Surrounding, residential, corridor, as long as we go out, the greater the probability that we will. Staff to intercept customers, mainly including stations, words, the system of three points:

1 choose the best position.

The most important thing is the location of the clerk, in general, the following four points are very important:

One is to stand at the entrance of the store;

Two is a large flow of people aisle;

Three is the corresponding elevator exit;

Four is the flow of the most prosperous district entrance.

2 unified intercept word, that is, what the customer said.

3 to develop a system of rewards and punishments.

In the absence of customers, the clerk can not play the phone in the store, dig fingers, for the initiative to intercept the customer's staff to give incentives, did not complete the interception of the target will be punished.

An account balance, if every month to intercept 30 staff, one year will be more than 360 guests and ten assistants is 3600 guests, if transactions amounted to 30%, a single 3000, only one store sales, the annual performance will be more than 3 million yuan.

Atmosphere interception

A store is the most important gas field, gas field and how?

Hot atmosphere to create a special material, strong colors, unique products. Through these methods to attract the curiosity of the customer, to guide the customer to generate Lenovo, and finally let the customer approached, understand your shop.

There are 3 very important elements in creating an atmosphere:

An eye-catching, powerful visual effects;

Two to block eyes, eyes to see the place to show;

Three be eye-catching, the competitors to provoke, towards the competition arrangement.

10 ways to create atmosphere:

(1) paste;

(2) hanging flag;

(3) Yilabao and X display;

(4) poster;

(5) display;

(6) arch;

(7) light box or LED screen;

(8) special banners;

(9) entry lights, lights, door window lamp etc.;

(10) store music.

Product intercept

Product interception is to make full use of people's curiosity and novelty psychology, in the shop door for the unique selling point of the product to attract customers into the store, so that the product moved up to live.

Network, telephone, text messaging, WeChat in addition to the store, a lot of channels can be extended. For example, in the network (BBS, QQ and WeChat), telephone, SMS channel visit, and so on. Can become a source of customer.

Scene simulation

When the above work we have done, no matter when we are not able to upgrade their sales skills? Sales skills is to enhance constantly in actual combat, in the absence of the customers, and their colleagues can practice sales, sales staff will be more critical than real customers in the customers, so as to exercise, skills will be faster.

Remember, as long as we do a good job of goods, build team, do a good job of service, do a good job in detail, establish a positive energy attitude, learn to adhere to! In this case, the business will get better.

For more information about LED, please click on China LED network or pay attention to WeChat public account (cnledw2013).