How to survive or decline for sale in the ancient town of LED?

Walking in the streets of ancient towns, we will find an unquestionable phenomenon: oversold stores. Almost all high-end stores appear to be fed up. Rent reduction, rent free and rent collection have become a new norm. More bizarre, there are still many markets being built or planned to build. What are the destinies of these markets under construction or construction?

It is an indisputable fact that the ancient town has become the global lighting trading center, but the speed of market construction is also unexpected. At one time, the price of the ancient town was so high that the whole country was speechless. A large number of roadside shops have been vacated, and many of the beautiful commercial buildings have been rented down, and some have even begun to rent outside industrial plants.

From the beginning of 2012 or earlier, the lighting market of the ancient town gradually entered the golden period due to the great influence of the high-end lighting stores such as the lantern age. Lights, WTO, lights, Parkson, Star Alliance, Huayi international, and Lee rise one after another, and a large number of smaller markets are following.

How big is the cake in the ancient town of the global lighting and lighting manufacturing and trading center? How much store area can it afford? Isn't there a day when its stores are not full?

According to incomplete statistics, the ancient town's lighting store has nearly 3 million square meters, and gradually toward "burst".

At the outset, everyone was ambitious. No one was willing to lag behind, nor was he willing to believe he was a loser. 2014, Xiaolan LED Jiuzhou city is the first to become the "martyr" of the lighting store. This once popular LED star has gradually stopped and started a difficult transformation path. Then, Jiangmen Guang Bo Hui gradually took its eyes from the big picture of lighting and lighting, and began to write articles on the Pan home and comprehensive matching, and never dare to put all the treasures together. The Department is in the lighting store.

To this day, investing in lighting shops in ancient towns has become a high-risk investment. Guzhen lighting store has entered the era of internal tapping and resource optimization. Only great investment combined with very professional business organization will have a future.

Where is the future of the market that is still being built and will be built in ancient towns? A few years ago, Zou district also asked me, where Zou district's market is expanding and sales are declining. Where is the way out? I remember that I said three sentences: 1, retail sales can survive in the wholesale way; 2, do the more characteristic category operation and have the future; 3, expand horizontally to related fields, for example, expand to the home, soft clothing, jewelry field, and have a bright future. Today, the reality of Zou is partly to adopt my original advice, gradually introducing home and soft clothing, and beginning to show new vitality, which has led to greater growth.

Today, I also put forward the same suggestions for investors in ancient towns, instead of squeezing them onto the single timber bridge of lighting stores. They should extend horizontally to related fields, expand to Pan home, support for life and tourism products with special characteristics, and form a diversified market of polymorphism. Only in this way can we build a better business ecosystem.

If one day, in the ancient town took the lead in the development of lighting, furniture, soft clothing and accessories can be purchased one-stop shopping. All beer and skittles must be satisfied. No need to go to Longjiang or Lecong to buy furniture, no longer go to Guangzhou or Shenzhen to buy soft decorations, and go to Jiangmen to eat, drink and play. A one hundred billion increase in field share is not a myth.

For more LED related information, please click on China LED net or pay attention to WeChat public account (cnledw2013).